LOFT中国感谢来自MOC DESIGN OFFICE的餐饮项目案例分享:

水墨印象的立体化呈现

Ink and Wash Impression in Dimension

饮茶自从汉代出现以来,时至今日其作为传统文化之一依旧在中国人的生活中扮演着极为重要的角色。从传统的茶道到年轻人喜爱的新式茶饮“喜茶”, MOC DESIGN从这些变化中看到传统文化随着时代推进而催生出新的形式的更多可能。

As a traditional culture since Han Dynasty, tea drinking still plays an important part in Chinese people’s daily life. From the traditional Chinese tea ceremony to young people’s favorite tea drink brand HEYTEA, MOC DESIGN witnessed that traditional culture had stimulated many new forms as the advancement of the time.

在这个茶饮空间中,MOC DESIGN通过将中国传统书法艺术用年轻人更关注的现代手段重构,探索传统书法艺术在新时代语境下的可能性,从而达成空间设计与喜茶在品牌精神的高度契合。

In this tea drinking space, a modern approach, which is more related to young people, is employed to reshape Chinese traditional calligraphy and explore the possibility of calligraphy in the context of new era, achieving the high-level integration between the space design and HEYTEA’s brand spirit.

∇ 外立面,Facade

MOC DESIGN,木君建筑设计,喜茶郑州正弘城店,喜茶,茶饮店设计,喜茶店设计

∇ 透过玻璃幕墙看到室内的装置 Glass facade to see through the indoor installation

MOC DESIGN,木君建筑设计,喜茶郑州正弘城店,喜茶,茶饮店设计,喜茶店设计

茶助文人思。

Tea has inspired the literati for thousands of years.

茶是中国古代文人交流时必不可少的饮品,亦是挥洒水墨之际,激发灵感的妙物。

中国的书法艺术以水和墨为介质,讲究的是在简单的线条中传递丰富的精神内核,正如茶一般,总能品出不同的况味。

Tea is not only an essential drink in the social occasions among Chinese ancient intellectuals, but also the spontaneous inspiration for ink and wash improvisation.

The medium for Chinese art of calligraphy is water and ink and it is particular about the rich spiritual core delivered in the simple lines, just like tea offering different tastes.

MOC DESIGN,木君建筑设计,喜茶郑州正弘城店,喜茶,茶饮店设计,喜茶店设计

MOC DESIGN,木君建筑设计,喜茶郑州正弘城店,喜茶,茶饮店设计,喜茶店设计

MOC DESIGN,木君建筑设计,喜茶郑州正弘城店,喜茶,茶饮店设计,喜茶店设计

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