茂密的建筑物，小巷子，极致的密度以及闪闪发光的霓虹灯的城市氛围。新宿区充满了人造混乱图像，但同时也具有80年代的怀旧氛围和类似人的感觉。我们想出了这个主意，创建一个可以融合新宿这种氛围的商店，并具有与Aesop品牌相反的自然大方的感觉。寒冷却温暖，新颖却怀旧。
A jungle of buildings, small alleys with extreme density, and the cities atmosphere of glittering neon-signs. Sihinjuku is always a city with an image of artificial chaos, but also with a nostalgic 80’s atmosphere, and a human-like feeling. We came upon the idea creating a store that can merge this kind of Shinjuku atmosphere, with the opposite natural and generous feeling the Aesop brand has. Cold but warm, new but nostalgic.
在这样的城市中，作为新的隐居之所的地方。设计团队选择镜面抛光的不锈钢作为主要材料。贴有粗糙外观的碎石膏墙，再加上光彩的人造不锈钢，将形成一个新宿区独特的商店空间，同时也通过其设计体现了Aesop品牌精神。
A place that functions as a new retreat in such city. We chose stainless steel with a mirror finish for the main material. Chipped plaster walls finished with a rough expression, combined with a glorious artificial volume of stainless steel will be applied to create a shop space that is distinct to Shinjuku but also reflects the Aesop brand through its design.
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