永创设计 | 成都国潮品牌集合店OHOUS

OHOUS登陆成都COSMO，永创设计打造国潮赛车场

OHOUS Debuts at Chengdu COSMO, Crafted by Eternal Creation Design in the Heart of Chinese Streetwear Racing Culture

开业半年有余的成都COSMO，带着“青年磁场”和“众在参与”的新潮理念刷屏社媒，火热势头依旧不减，其全新的策展式商业模式，将零售市集与艺术空间的边界消融，从先锋视觉、多元体验到潮牌矩阵，已然成为西南潮流文化又一地标。

Chengdu COSMO, which has been open for over half a year, continues to make waves on social media with its innovative concepts of “Youth Magnetism” and “Crowd Participation.” Its fervent momentum remains undiminished as it pioneers a groundbreaking business model that blurs the boundaries between retail markets and art spaces. From cutting-edge visuals, diverse experiences to a matrix of streetwear brands, it has undeniably become another iconic landmark in the southwestern streetwear culture.

立于潮流文化氛围浓郁的蓉城街头，永创设计与OLD ORDER携带长期合作的信任和共鸣，在结束不久的OLD ORDER POP-UP STORE之后，为Z世代潮流玩家联袂呈现新一代国潮品牌集合概念空间OHOUS。

Nestled within the vibrant atmosphere of streetwear culture in the city of Chengdu, Eternal Creation Design, in collaboration with OLD ORDER, brings forth a new generation of Chinese streetwear brands with OHOUS, a concept space born from their trusted partnership and shared vision, following the recent success of the OLD ORDER POP-UP STORE.

∇ © ＷＭ STUDIO

01 从单一品牌到复合业态

From a Single Brand to a Multifaceted Business Model

基于对品牌内核、受众需求和市场走势的洞察，永创团队将“赛车场”作为构建空间场景的主要线索，以强大张力、高辨识度的空间设计语言，结合亲民化定价、无压力购物和下沉式卖场营销模式，让高街、复古、机能、日系这些词汇成为OHOUS空间风格的多重标签。

Drawing insights from the brand essence, audience demands, and market trends, the Eternal Creation team has taken “racing culture” as the primary theme for shaping the spatial scene. They have combined a powerful, highly recognizable spatial design language with approachable pricing, stress-free shopping, and a down-to-earth mall marketing approach. This transformation has allowed terms like high street, retro, functional, and Japanese styles to become multiple labels defining the OHOUS space style.

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从POP-UP“球鞋工厂”到双层联动的“赛车场”，视为对OLD ORDER明星产品“面包鞋”另一外在表达以及对品牌理念的二次演绎，更是年轻潮牌主理人打破传统旧序的反叛主张。

Transitioning from the POP-UP “Sneaker Factory” to the two-tiered interactive “Racing Culture,” it serves as another external expression of OLD ORDER’s star product, the “loafers,” and a secondary interpretation of the brand philosophy. It represents the rebellious stance of young streetwear entrepreneurs breaking away from traditional norms.

∇ © 阿瑞、WM STUDIO

OHOUS，不囿于空间场景叙事的主题转换，更是单一品牌POP-UP STORE走向多元潮牌集合的业态突破。OLD ORDER携手Ocai / PIUPIU / BBIMPOrder Vintage Co. / Blind No Plan / Norybrand / PCC VISIONNOVACAM / Invertldeology / Siv Archive等国潮品牌，呈现涵盖球鞋、服饰、配饰、日常生活用品等兼具趣味性与实用性的潮流单品。

OHOUS goes beyond a mere thematic shift in spatial storytelling; it is a breakthrough from a single-brand POP-UP STORE to a diverse collection of streetwear brands. In collaboration with OLD ORDER, it brings together Chinese streetwear brands like Ocai, PIUPIU, BBIMP Order Vintage Co., Blind No Plan, Norybrand, PCC VISIONNOVACAM, Invertldeology, Siv Archive, and more. These collective showcases trendy items encompassing sneakers, clothing, accessories, and everyday lifestyle products, all designed with a blend of fun and practicality.

∇ © ＷＭ STUDIO