戴可思Dexter是中国专业母婴家庭的护理品牌，秉持“更专业、更温和”的品牌理念，聚焦婴童洗护赛道，专为中国宝宝研发出一系列针对性解决方案，逐步崛起成为当下母婴洗护赛道中首屈一指的新国货品牌。
Dexter is a prominent maternal and infant care brand in China. Driven by the philosophy of “tender professionalism”, the brand’s primary focus is on the infant and child care sector. Dexter has developed a range of customized solutions for Chinese babies, steadily cementing its position as a leading domestic brand in the maternal and infant care industry.
FLOOR PLAN
BREAKDOWN
1F Lobby & Workshop
180m²&6606m²
2F E-Commerce Shipping
6786m²
3F Workshop&Cafeteria
6500m²&286m²
4F Lip Balm Production
6786m²
5F Sky Garden & Office
3000m²&3786m²
戴可思于铜陵设立梦工厂，总建筑面积约3.4万㎡，建设总投资5.3亿元，引进国际先进的生产线和自动化装备，项目生产环境全部达10万级GMP标准。梦工厂将成为展示可持续与高效生产的全球窗口，并为用户提供感知品牌文化的目的地。
Dexter established its Dream Factory in Tongling, encompassing an area of around 34,000 square meters, with a total investment of 530 million RMB. The facility has introduced state-of-the-art production lines and automated equipment, ensuring that the production environment complies with the Level 100,000 GMP standard. The Dream Factory is designed to serve as a global showcase for sustainable and efficient production while also providing customers with an opportunity to immerse themselves in the brand’s culture.
作为行业标杆的母婴洗护品牌的首个综合型生产基地。源于Dexter秉持“更专业、更温和”的品牌理念和行业属性，由E Studio执笔希望将企业对科技与人文兼优的态度融入设计，以孩童的眼光编织出一个有品牌感知力的新时代办公、生产、生活工厂综合体。
As the inaugural integrated production facility for the industry-leading maternal and infant care brand, the Factory’s design stems from Dexter’s core values of “tender professionalism”, reflecting its unique industry positioning. With E Studio at the helm, the aim is to incorporate the company’s commitment to excellence in technology and human-centric design, weaving a brand-conscious, modern-era factory complex for work, production, and living. This is envisioned through the perspective of children, embracing a brand perception that resonates with today’s discerning consumers.
Pond of the Skies Blue Sky
1F Lobby
云池 POND OF THE SKIES
梦工厂序厅，造型灵感来源于洗护场景中的独特印象，当宝宝在洗护时候，泡泡就像天空的云朵一样温柔环绕。以云的轻盈与自由带来的现代精神启示，使到访者在联想起洗护场景时感受到轻松、柔和的氛围。
The entrance hall’s design takes inspiration from the distinctive moments in infant care. It captures the image of bubbles gently surrounding babies during their bath, evoking a feeling of relaxation and tenderness that visitors can naturally connect with the experience of caring for infants.
序厅以方圆构筑，天圆地方的广阔背景下方形薄片以柔和的光晕悬浮于半空形成守护的图腾，意指环绕与守护。就好比戴可思以天然、安全、有效的产品，全方位温柔呵护宝宝娇嫩肌肤。
The entrance hall combines a circular dome with rectangular elements. Hanging gracefully in mid-air, these rectangular planks, set against soft lighting, form a totemic presence that symbolizes protective embrace, mirroring how Dexter provides natural, safe, and effective products for the comprehensive care of infants’ delicate skin.
LOBBY Bubble
Reception
戴可思品牌天蓝色作为主色调，蓝白极简的强烈空间印象给消费者带来可信赖的品牌感，外立面造型、浅蓝马赛克、镜面白色气泡图案等无不唤醒着到访者对洗护场景的记忆，与品牌互动、与产品互动留下强烈的品牌印象。
Dexter’s signature sky blue is complemented by a minimalistic blend of blue and white, aiming to inspire trust and evoke visitors’ memories of their infant care experiences. The external facade, light blue mosaics, and reflective white bubble patterns all engage with visitors, leaving a lasting brand impression.
COURTYARD Parent-child paradise
5F
晴空奇境
从云池入口乘梯直上到达景观庭院，晴空之下，花海之间，是一座自由开放的亲子乐园。我们希望工厂员工往常枯燥封闭的工作环境在新时代下能够得到改善，将戴可思“With love & care”的核心价值观落实到企业每一份子的日常工作与生活中去。
Passing through the Pond, elevators grant entry to a Courtyard nestled beneath the open sky and surrounded by a profusion of flowers, crafting a welcoming parent-child paradise. The aim is to improve the daily experiences of factory employees in an environment that departs from traditional, confining industrial settings, all while embodying Dexter’s fundamental principles of ‘With Love & Care’ in the lives of each organization member.
创意的出发点不希望用传统园林的语汇去造景和堆砌，兼顾天台荷载的限制，力求更简单的形式去承载最大的想象力，就像孩童的绘画随性而大胆。
The concept steers clear of the restrictions of traditional gardens, striving for simpler forms that embrace boundless imagination, much like the spontaneous and daring drawings of children.
LUNAR ARCHIPELAGO Little Volcano
5F Sky Garden
以孩童的眼光编织世界，一切都变得可爱烂漫，庭院景观就像套上了手绘风格的富于想象力的滤镜，景观轮廓以圆形和弧形为主，互相环绕交错从而表达出亲子和连接的概念。
Children perceive the world in their own charming and vibrant ways. The Courtyard resembles a playground, infused with the imaginative, hand-drawn style of carefree children. Circular and arched shapes prevail throughout the landscape, intertwining to convey the idea of parent-child bonding and connectivity.
孩童常常需要在安全的视线范围内活动，因此庭院的景观在高度上充分尊重孩童的可达性、安全性，大面积扁平，使得宝宝们被放手游玩成为可能，同时也增加山丘、花海与营地，在安全区间内丰富景观层次与视线体验。
Children’s playtime needs to be safe and supervised. The Courtyard’s landscaping places a strong emphasis on accessibility and safety, offering a spacious, level area for babies to enjoy unrestricted play. Hills, floral expanses, and designated camping areas enhance the variety of landscape features and visual experiences within this secure zone.
Grass Dunes Topography
5F Sky Garden
梦工厂它向我们展示了可持续发展的未来不仅是对环境更好，还使工作环境变得更加优美，同时带来更加有趣的游览体验。
The Dream Factory not only serves as a showcase for a sustainable and eco-friendly future but also adds to the aesthetic appeal of the workplace, providing visitors with a more enjoyable and immersive tour experience.
Bonfire Party Marigold Academy
5F Sky Garden
享乐式办公 EMPLOYEE-CENTRIC WORKSPACES
环绕庭院布置办公空间，让企业员工能在自然、轻松、友好的环境中工作生活，满足员工的内心需求。四周房间的墙体被玻璃隔断取代，处于室内的视线被打开拉远，最大程度地拉近使用者与景观的距离。
Office spaces are thoughtfully arranged around the Courtyard, fostering a natural, relaxed, and inviting environment where employees can work and thrive, catering to their individual needs. Walls have been replaced with glass partitions, providing users with an open and expansive view of the surrounding landscape.
CEO’S OFFICE Public Space
5F reception/work
CEO办公室设置在院子东北角，开放与私密共存，室内外模糊的边界，庭院景观使办公空间感受得以延伸回归自然，可观可游。办公室依旧延续了品牌的母婴属性，运用了温润的基调，让使用者能时刻处于一个舒适、松弛的状态下办公。
The CEO’s office is located in the northeast corner of the courtyard, where a harmonious blend of openness and privacy prevails. The seamless transition between indoor and outdoor spaces, coupled with the picturesque courtyard landscape, extends the office space into a natural and inviting setting, creating an environment that is both aesthetically pleasing and welcoming. The office design preserves the brand’s maternal and infant characteristics, employing a warm color palette to ensure that users can work in a comfortable and relaxed atmosphere.
BAR Dexter living
5F CEO Office
以半高木质隔断区划分出一个半私密的茶空间，隔而不断的方式保证了办公室开敞的通透性。工厂配备饭堂和餐厅为企业员工和到访的客人提供了温馨舒适的就餐环境。
A semi-private tea space is created using half-height wooden partitions, birthing an open and transparent office layout. The factory also includes a cafeteria and a restaurant, offering a cozy and welcoming dining space for both employees and visitors.
WORKSHOP Cosmetics
1-4F Production and Packaging
戴可思现代化的车间，数控搅拌设备14套、全自动包装流水线10条等，生产环境全部达10万级GMP标准。
Dexter’s modernized workshop is equipped with 14 sets of coolant mixers and 10 fully automated packaging production lines. The entire production environment meets the Level 100,000 GMP standard.
E Studio不断找寻最契合品牌特质的方式和解决方案，消除以往单调的工厂的刻板印象，借此契机重新思考新时代工厂的品牌模式。梦工厂诠释了Dexter对自然、对员工、对社会的爱与关怀，致力于树立行业的品牌标杆的使命。
E Studio consistently explores strategies and solutions that resonate with the brand’s identity, erasing the clichéd perception of a dull factory while redefining the model of a modern-era factory. The Dream Factory epitomizes Dexter’s commitment to nature, employees, and society, with a mission to set the standard for excellence in the industry.
∇ 平面图
项目信息
委托方／Client：戴可思Dexter
项目地点／Location：ANHUI, Tongling 安徽铜陵
项目面积／Scale：34000 m²
完成时间／Completion Time：2023.9
空间设计公司／Design Firm：E Studio 壹所设计工作室
主持设计师／Lead Designer：Fan,Junjian 范君健、Zhou,Xuanzhuo 周炫焯、Reychan 刘仪婵
设计团队／Design Team：Xu,Meng 徐萌、Huang,Chenxi 黄晨曦、Wang,Xiaoxi王小西、Ma,Jiarong 马家荣、Wang,Yuda 王育达
物料设计／FF&E：Zhou,Jing 周婧、Deng,Changyi 邓嫦怡
摄影／Photographer：鲁哈哈
空间主材／Main Material：VOXFLOR 华腾地毯、英国曼涂、双欧瓷砖、LEJU 乐居
家具品牌／FurnitureBrand：时屿软装、厚朴
施工单位／Construction unit：深圳北辰装饰
灯光设计／Lighting Design：默克照明
