CASHHOOKED，一家嘻哈风格首饰服饰店，致力于打造城市生活中的街头文化，为年轻人找到属于自己的表达方式。这次CASHHOOKED与ZZARCH携手在深圳市深业上城小镇共同打造全新门店。深业上城内大胆的用色，无不彰显着年轻多元的气质。
CASHHOOKED, a hip-hop jewellery and apparel store, is dedicated to creating street culture in urban life and finding their own expression for young people. This time, CASHHOOKED and ZZARCH have joined hands to build a new store in Shenzhen UpperHills Town. The bold colors in UpperHills all show this young and diverse temperament.
∇ 深业上城地理位置表示
The geographical location of UpperHills is indicated ©ZZARCH
在外立面设计上，我们选用了具有较强抗压性和耐腐蚀性的铝塑板材料，以确保建筑外立面的耐久性和稳定性。铝塑板这种复合材料具有长久的使用寿命。我们选择以黑色为主色调，以突显CASHHOOKED品牌蕴含的嘻哈文化特征。
In the design of the façade, we selected aluminum-plastic panel materials with strong compression resistance and corrosion resistance to ensure the durability and stability of the building façade. Aluminum-plastic panels are composite materials that have a long service life. We chose black as the main color palette to highlight the hip-hop culture of the CASHHOOKED brand.
∇ CASHHOOKED外立面CASHHOOKED Facades ©张超
CASHHOOKED的位置位于十字路口处，人流量较大。所以我们设计了两个窗口在此处。让过往的路人都可以看到店内的首饰与服饰。
THE LOCATION OF CASHHOOKED IS LOCATED AT AN INTERSECTION WITH A HIGH FLOW OF PEOPLE. So we’ve designed two windows here. Passers-by can see the jewelry and apparel in the store.
∇ 街头转角处At the corner of the street ©张超
∇ 窗口Window ©张超
在内部展示设计中，考虑到CASHHOOKED拥有两条产品线，分别是首饰和服饰。针对小型首饰如手饰、耳环和耳钉，为了让消费者能够近距离观赏这些精美的艺术品，我们选择了玻璃展示柜来展示这些小饰品。而针对颈饰，我们采用了颈部展架，能最真实还原佩戴后的效果。
In the interior display design, it is considered that CASHHOOKED has two product lines, which are jewelry and apparel. For small jewellery such as hand accessories, earrings and studs, we chose a glass display case to display these small pieces of art in order to allow consumers to see these beautiful works of art up close. For the neck ornament, we used the neck display frame, which can most realistically restore the effect after wearing.
∇ ©张超
∇ 内部首饰展示 Interior jewelry display©张超
在服饰展示上我们定做了斜面服饰展架，为了更好地凸显品牌对于服装上的设计。在旁边我们使用了悬挂式服饰架，可以让消费者直接进行选购。
In the clothing display, we customized the beveled clothing display rack, in order to better highlight the brand’s design on the clothing. Next to it, we use a hanging garment rack, which allows consumers to purchase directly.
∇ 内部服饰展示 Interior costume display©张超
∇ 轴测图 axonometric drawing©ZZARCH
∇ 平面图 Plan©ZZARCH
∇ 立面图 details©ZZARCH
项目信息
项目名称： CASHHOOKED 深业上城店
品牌信息：CASHHOOKED
设计团队：ZZARCH 自造设计
联系信息：admin@zz-arch.com
微信公众号：ZZARCH自造设计
项目地址： 中国深圳
项目时间： 2024
面积： 60m²
项目摄影： 张超建筑摄影工作室
Project Name: CASHHOOKED UpperHills Store
Brand information: CASHHOOKED
Design team: ZZARCH
Contact Information:admin@zz-arch.com
WeChat public account: ZZARCH
Project Address: Shenzhen, China
Project time: 2024
Area: 60m²
Project Photography: ZC Architectural Photography Studio
ZZARCH 自造设计
自造设计成立于2016年，由陈诚先生创立。自造设计立足于深圳，提供建筑设计，室内设计，产品设计等服务，尝试以建筑视角窥探室内空间。以室内体验反观建筑形态，以产品研究探寻三者之间的关系，建筑的在地性，室内的体验感，产品的趣味化是自造设计在每个项目中思考的核心内容。
Self-made Design was established in 2016 by Mr. Chen Cheng. Based in Shenzhen, self-made design provides architectural design, interior design, product design and other services, trying to peek into the interior space from an architectural perspective. Reflecting on the architectural form with indoor experience, exploring the relationship between the three with product research, the locality of the building, the sense of indoor experience, and the interest of the product are the core contents of self-made design in each project.
