酩悦轩尼诗(Moet Hennessy)是路威酩轩集团(LVMH)的子公司，三十多年来，Domaine Chandon一直在清新翠绿的雅拉谷酿造最优质的传统methode起泡酒。
A new-world outpost of the global Moët Hennessy sparkling wine house, a subsidiary of LVMH, Domaine Chandon has been making superlative méthode traditionelle sparkling wine in the crisp, verdant Yarra Valley for over thirty years.
从概念上讲，我们将酒厂的法国血统与酒庄周围的环境结合起来，在零售、酒吧、品尝和餐饮领域创造了一种全新的品牌沉浸感。场地原有的布局脱节，造成一片混乱的氛围。这意味着，在繁忙的周末，游客通常只会在这里短暂停留半个小时，然后迅速前往下一个酒厂。
Our brief was to overhaul the site and create a new brand-immersion across bar, dining, tasting and retail spaces. The original layout of the site was disjointed, resulting in a chaotic atmosphere. This meant that on busy weekends, visitors were typically staying for just a quick, half-hour tasting stop before moving swiftly onto the next winery.
为了鼓励客户流连忘返，我们将酒吧体验分为两个不同的功能。 我们的概念“压缩/释放”在温馨的品酒室和通风的酒廊酒吧附近展示。夹层办公室被改造成私人品酒室，以接待更大的群体，而露台被扩大，以最大限度地扩大葡萄园的壮丽景色。
To encourage customers to linger, we separated and diversified the bar experience into two distinct functions. Our concept ‘compression/release’ is revealed in the adjacency of the intimate tasting room and the airy lounge bar. Mezzanine offices were repurposed into private tasting rooms to host larger groups, while the terrace was extended to maximize the magnificent vista of the vineyards beyond.
由于产品采购是吸引游客的主要环节，零售成为了解决的关键组成部分。我们努力以流畅和整体的方式将其融入客户体验；并推进零售设计方法，而不是保持通常的单独练习。通过策略性地将该产品重新定位到休息室酒吧和啤酒店之间的主要位置，鼓励顾客自然地在区域之间徘徊。
As product purchase is the main drawcard for visitors, retail became a critical component of the brief to resolve. We strove to integrate it into the customer experience in a fluid and holistic manner; and to advance retail design methodology, rather than keeping it the usual separate exercise. By strategically relocating this offering to a prime position between the lounge bar and brasserie, patrons are encouraged to naturally wander between the zones.
炼金术的概念是我们概念框架的基础。普通贱金属向黄金的转变：还有什么比这更能隐喻起泡酒的神奇生产呢？我们探索了材料对时间、过程和彼此的反应方式，我们的研究结果反映在不同金属和金属表面处理的应用中。
The idea of alchemy was fundamental to our conceptual framework. The transformation of ordinary base metals into gold: what better metaphor for the magical production of sparkling wine? We explored the ways in which materials react to passing time, processes and each other, and our investigations’ results are reflected in the application of different metals and metal finish treatments.
同样，酿酒业的转型过程决定了空间的组织。“压缩/释放”被展示在封闭的、私密的空间——例如品酒室——和通风、繁茂的区域，如休息室酒吧。开放式的编织材料与厚重不透明物质的坚固性并列，暗示着气泡酒中密度和轻盈的二元性。
Similarly, the process of transformation in winemaking informed the organisation of space. ‘Compression/Release’ is revealed in enclosed, intimate spaces – the Tasting Room for example – and airy, exuberant zones, like the Lounge Bar. Open, woven materials are juxtaposed with the solidity of weighty, opaque substances to allude to the duality of density and lightness in sparkling wine.
这些想法也以一种向Chandon的法国传统致敬的风格呈现，同时保留了一种年轻的气息，这与这家香槟品牌相对较近的历史渊源有关。老式皮革和天鹅绒风格的宴会，配以黄铜灯饰，让人联想到了巴黎的小酒馆美学，但从那以后，一切都是当地的好东西。
These ideas were also rendered in a style that pays homage to Chandon’s French heritage, while retaining a youthfulness that speaks to its relatively recent establishment within the Champagne house’s lineage. Banquettes styled in aged leather and velvet, with brass light fittings, suggest a Parisian bistro aesthetic, but from there it’s all local goodness.
完整项目信息
项目名称：Chandon Australia
项目位置：澳大利亚墨尔本
项目类型：商业空间/酒庄
项目面积：680.0 m2
完成时间：2017
摄影：Tom Blachford
