Universal设计工作室在Rimowa首家柏林门店引入了闪亮的金属表面,反映了该高端行李箱品牌的材质。
Universal Design Studio has introduced shiny metal surfaces throughout Rimowa’s inaugural Berlin store reflecting the premium luggage brand’s material palette.
Rimowa店坐落在柏林著名购物大道Kurfurstendamm的一座上市时期建筑内,其店面几乎全部采用铝装饰——该品牌的标志性沟槽式设计行李箱就是用这种材料制成的。
The Rimowa store is set inside a listed period building on renowned Berlin shopping boulevard Kurfürstendamm and is almost entirely decked out in aluminium – the material used by the brand to form the brand’s signature ridged suitcases.
设计团队保留了现有的华丽天花板装饰线条和木质镶木地板,并为商店的三个房间创造了一系列铝制展示装置。
Maintaining the existing ornate ceiling mouldings and wooden parquet floors, the studio went about creating a series of aluminium display fixtures for the store’s three rooms.
块状柜台可容纳品牌较小的皮革配件,而沿周壁运行的阶梯式单元则用于展示不同的行李箱型号。这些元素中的每个元素还可以移动,以便为存储中的事件留出空间。
Blocky counters accommodate the brand’s smaller leather accessories, while stepped units that run along the peripheral walls have been u
这些壁龛也可用于向顾客展示可购买的车轮、把手或行李带。
These niches can also be used to present purchasable wheels, handles, or luggage belts to customers.
完整项目信息
项目名称:Rimowa Berlin
项目位置:德国柏林
项目类型:商业空间/零售店
完成时间:2018
项目面积:220㎡
设计公司:Universal Design Studio
摄影:Felix Loechner