beetroot设计了位于希腊塞萨洛尼基的ypsilon多功能空间，该空间集咖啡馆、酒吧、餐厅和艺术空间于一体。该项目位于valaoritou地区，是一座19世纪的新古典主义建筑，室内团队以最小的干预和对现有品质的高度关注，对采光充足的空间进行了翻新，同时在各种空间元素中发现的大胆图形设计也增加了项目的独特性。
communication & creative design office beetroot has created the visual identity for ypsilon, a multifunctional space that combines a café, bar, restaurant and art space in thessaloniki, greece. occupying a neoclassical building of the 19th century in the city’s lively valaoritou area, the light-filled space has been renovated by the in-house team with minimal interventions and great attention to its existing qualities, while the bold graphics found in various spatial elements add to the uniqueness of the project.
ypsilon位于一栋19世纪的新古典主义风格的建筑里，除了娱乐之外，它的目标是在所有文化领域中提供信息、教育和挑战极限。是将创意团体、个人以及更广泛的群众联系起来。音乐会、表演、美食、艺术装备、讲座和工作坊都是人们可以在那里遇到的活动。就像他们说的，他们只是想让世界更疯狂一点。
ypsilon resides in a renovated neoclassical building of the 19th century, where, besides entertaining, it aims to inform, educate and push the envelope in all cultural fields. its goal is to connect creative groups and individuals as well as a wider audience. concerts, performances, gastronomy, art installations, talks and workshops are some of the events someone can come across there. as they say, they just want to make the world a little crazier.
这个标志代表了一只公鸡，它既是男人又是女人。灵感来自古老的青铜外套，装饰门或老房子，空间大胆的视觉形象结合过去与现在、男性与女性、幻想与现实、严肃与搞笑，为新想法创造一个友好的环境。一个三重的自定义字体被设计来增强所有视觉平台的一致性，并进一步将ypsilon的形象与其他人区分开来。
the logo represents a rooster who is both man and woman. inspired by the old bronze coats that adorned the doors or the winds of old houses, the bold visual identity of the space unifies the past with the present, the male with the female, the fantastic with the real, the serious with the comic, creating a hospitable environment for new ideas. a three-weight custom font was designed to enhance consistency across all visual platforms and to further differentiate the image of ypsilon from anyone else.
完整项目信息
项目名称：ypsilon
项目位置：希腊塞萨洛尼基
项目类型：商业空间/视觉设计
设计公司：beetroot
