el departamento | 马德里pompeii:专卖店-设计风向

由建筑师alberto garcia和艺术总监marina martin领导的年轻建筑设计工作室el departamento首次在马德里亮相，在fuencarral街上设计了一家非常独特的pompeii:运动鞋专卖店，它只花了6周的时间就使商店开始运作。设计是由狭长的商业空间形态决定的。

young architecture and design studio el departamento, led by architect alberto garcía and art director marina martín, debuts in madrid with the design of a very unique sneaker store ‘pompeii:’ on fuencarral street. it only took 6 weeks to get the store up and running; the design is determined by the narrow and long morphology of the commercial space.

建筑师设计了一个书架结构，不规则的几何长凳贯穿整个商店的周边，为一个令人印象深刻的中心走廊腾出了空间。立面由水平条形的镜子、长凳和架子组成，整个空间都陈列着运动鞋，这样顾客就可以随意试穿一双运动鞋，在任何他们想去的地方照一照镜子。

the architects have developed a shelving structure with an irregular geometrical bench that runs through the store’s entire perimeter, liberating the space for an impressive central corridor. the elevation consists of horizontal bands of mirror, bench and shelves: there are sneakers displayed throughout the entire space, so that the customer can try on a pair of sneakers and take a look in the mirror anywhere they want to.

创意是该项目的前提之一，因此它的目标是摆脱大众所知的典型鞋店。这是通过货架来实现的，它能够将品牌的个性灌输到每一件物品中。设计的另一个关键是空间纺织品和反射效果的使用。翠绿色的软垫长椅与杏仁绿色的书架形成了微妙的对比。铺有地毯的地板使台阶变得柔和，让顾客走进这个品牌的世界，同时通过使用蓝色天鹅绒装饰的入口进入商店。在商店后面的天鹅绒窗帘隐藏了蓝色的房间，这是一个独特的空间，展示其品牌的独家和限量版鞋子。

originality is one of the project’s premises, therefore it aims to move away from the typical shoe store we all know. this is achieved through the shelves, which enable to instill the brand’s personality in every object. another key of the design was is the use of textiles and reflections. the emerald green-upholstered bench creates a subtle contrast to the shelves’ almond green. the carpeted floor softens the steps, making the customer get into the brand’s universe while stepping into the store through an entrance unexpectedly upholstered in blue velvet. at the back of the store velvet curtains conceal the blue room – a unique space where the brand will display its exclusive and limited editions.