produce | 新加坡In Good Company服装店-设计风向

时装品牌In Good Company表示，“简化比’设计’更难。” In Good Company于2012年在新加坡成立，以其永恒，无可挑剔的剪裁著称。该品牌以其精湛的工艺和制作每件衣服所花费的时间而自豪——在这个快时尚品牌充斥的世界里，这是一股清新的空气。

“It’s harder to simplify than it is to ‘design’,” states fashion label In Good Company. Founded in Singapore in 2012, In Good Company is known for its timeless, impeccably tailored pieces that speak of confidence and quality. The brand takes pride in its craftsmanship and the time it takes to make each piece just right – a breath of fresh air in a world saturated by fast fashion brands.

In Good Company于4月在星耀樟宜开设了最大的商店。在新加坡目前最热门（可能也是最拥挤）的购物目的地购物可能会让人望而生畏。但该商店提供了一个休闲的购物体验，让人感觉像在浏览艺术画廊。

In Good Company opened its largest store at Jewel Changi Airport in April. Shopping in Singapore’s current hottest (and probably most crowded) shopping destination can be daunting. But the store offers a respite with a shopping experience designed to feel like browsing an art gallery.

这家商店离入口较远。这里的一部分是Bird of Paradise冰淇淋柜台，这是品牌联盟很流行的做法。三扇黑色框架、从地板到天花板的全釉门旋转打开，欢迎顾客进入这座雕塑景观，让人想起美国艺术家Richard Serra的作品。

The store is set back from the entrance. A portion of this setback houses Bird of Paradise Gelato’s counter, which was designed by Hjgher – an example of the increasingly popular practice of brand alliance. Three black-framed, floor-to-ceiling, full-glaze doors pivot open to welcome customers inside a sculptural landscape that recalls the work of American artist Richard Serra.

Produce设计了一系列超大尺寸的弧形墙面，为服装创造了一种环境，而不是在一排排展示架上展示商品的开放式商店。这些柔和的曲面墙，有些设计有轻微的扭曲，允许光线和阴影的微妙变化，作为衣服的背景。

Instead of an open plan store that presents the merchandise on rows of display hangers in plain sights, Produce devised a series of oversize curved walls to create a context for the clothes. These gently curved walls, some designed with a slight twist that allows for subtle variations of light and shadow, serve as a background for the clothes.

“弯曲的墙壁有助于在视觉上将商品相互隔离，提高了对产品的关注程度。”Produce创始人说。

“The curved walls help to visually isolate the merchandise from each other, improving the level of focus on the products。” says Produce founder Pan Yicheng.

该商店首次将In Good Company的女装、男装、童装和配饰系列整合在一起。弯曲的墙壁在收藏品之间设置了一个柔软的边界，并在不排除偶然发现的可能性的情况下突出每一个收藏品。如果你不喜欢慢购物，你可以在出去的时候顺便去冰淇淋柜台。

The store brings together In Good Company’s womenswear, menswear, kidswear and accessory lines under one roof for the first time. The curved walls set a soft boundary between collections and highlight each of them without eliminating the possibility of chance discovery. And if slower shopping isn’t your thing, you can always stop by the gelato counter on the way out.