Masquespacio最近的项目是在瓦伦西亚为教育出版RUBIO设计一个概念店,Ana Milena Hernandez和Christophe Penasse设计了一个充满活力的未来主义空间,鼓励通过一系列不同的环境进行互动。
Their latest project is a concept store in Valencia for educational publishing house, RUBIO. Ana Milena Hernández and Christophe Penasse designed a lively, futuristic space that encourages interaction through a series of different environments.
从宽敞的入口开始,明亮的黄色和蓝色霓虹灯招牌构成了框架,参观者被一个大柜台引导,走向数学、写作和阅读练习册区域,靠近培训区。再往里走,我们来到了“色彩隧道”,在这里,一台时间机器引导着游客穿过RUBIO的世界。
Starting with the spacious entrance, framed by bright yellow and blue neon signs, visitors are guided by a large counter towards the area of mathematics, writing and reading workbooks, close to the workshop training area. Further into the shop, we arrive at the so-called “tunnel of colour”, where a time machine guides visitors through the RUBIO universe.
从这里,更有冒险精神的人可以进入放映室。对年轻游客来说这是一个充满惊喜的地方。每个出版商的收藏品都有自己的角落,商店的目的是鼓励他们随时与公众互动,并努力创造最佳的产品展示。
From here, the more adventurous sorts can go on to the projection room. A place full of surprises for the younger visitors.Each of the publisher’s collections has its own corner, where the store aims to encourage interaction with the public at all times and has endeavoured to create the best possible display of their products.
数学区中旋转架子的背面被用作黑板来练习数学概念。附近的另一个区域有一个甲基丙烯酸酯板,游客可以使用它来练习他们的笔迹。
To wit, the back of the rotating shelves in the mathematics area are used as blackboards to practise mathematical concepts. Another area nearby has a methacrylate board that visitors can use to improve their handwriting.
空间里还有许多空间和活动可供儿童和成人探索,包括商店橱窗里那个好奇的窥孔,带有增强现实护目镜的时间机器,解释出版商历史的轮盘,一个讲故事的演讲者,色彩隧道和放映室。
There are numerous spaces and activities to discover in this new RUBIO space for both children and adults, including the curious peep-hole in the shop window, a time machine with augmented reality goggles, a roulette that explains the publisher’s history, a speaker that tells tales, the tunnel of colour and the projection room.
这使得商店既能以传统的方式与游客互动,让他们阅读材料、进行数学运算、透过窥孔看东西,也能通过使用平板电脑和3D护目镜充分利用数字时代。
This makes the store interactive for visitors both in the traditional way as they read the material, perform mathematics operations and look through the peep-hole, and also making the most of the digital era through the use of tablets and 3D goggles.
完整项目信息
项目名称:The RUBIO store
项目位置:西班牙瓦伦西亚
项目类型:商业空间/体验店
完成时间:2019
建筑面积:200平方米
设计公司:Masquespacio
摄影:Luis Beltrán