著名室内设计师Faye Toogood受英国奢侈品牌Mulberry委托与创意总监Johnny Coca共同在伦敦打造他们新的概念店铺。
Faye Toogood, the renowned interior designer, has been appointed by luxury British brand Mulberry to co-create their new store concept in London together with their Creative Director Johnny Coca.
丰富而华丽的空间体现了全新的购物体验，触觉环境营造的温暖氛围，并鼓励他们参与和享受商店。
The rich and opulent space embodies a new shopping experience where a warmer atmosphere created by the tactile environment welcomes customers and encourage them to engage and enjoy the store.
Toogood通过向Mulberry原始出生地萨默塞特（Somerset）的理想青翠景观致敬，发挥了Mulberry的传统品牌地位。受到英国风景画风格的启发，设计师通过并置简单的几何体积，形状，尺度和感觉，创造了强烈的对比。
Toogood played upon Mulberry’s heritage-brand status by paying tribute to the ideal verdant landscape of Somerset, Mulberry original birthplace. Inspired by painterly qualities of British landscapes, the designers created a strong contrast by juxtaposing simple geometric volumes, shapes, scales and sensibilities.
“作为一个英国品牌，我们确实想要一些与我们的历史相协调的东西，但不是对英国古典风格的诠释；它更叛逆，更现代，更微妙。我们希望人们在这里感觉良好，有种宾至如归的感觉。这是一个舒适温暖的空间，但它也讲述了一个关于我们作为生活方式品牌的故事。”
“As a British brand, we did want something that felt in tune with our history, but not too literal an interpretation of English classical style; something more rebellious and modern and subtle in its references,” says Coca. “We want people to feel well here, to feel at home. It is a comfortable and warm space, but it also tells a story about us as a lifestyle brand. It is a reflection of our new chapter, as we continue to develop our vision of sophisticated, cool, fun.”
主要项目信息
项目名称：MULBERRY新商店概念
项目位置：英国伦敦
项目类型：商业空间/零售店
设计师：Faye Toogood
