i29 | 荷兰De Bijenkorf奢侈品百货商店-设计风向

De Bijenkorf是一家豪华百货商店，在荷兰有七家分店，是英国塞尔福里奇集团的一部分。i29室内设计事务所为阿姆斯特丹商店一楼新建的3500平方米男装部进行了翻新设计。

De Bijenkorf is a luxury department store with seven branches in the Netherlands and part of the British Selfridges Group. i29 interior architects made the design for the new 3500 m2 menswear department on the first floor of the Amsterdam store.

阿姆斯特丹市中心水坝广场上的纪念性建筑是国家历史文物。对于几年来进行的重大翻新工程，英国HMKM公司制定了新的零售策略，KAAN建筑师提出了建筑愿景。出发点是揭开原始建筑的面纱，并开放立面，以增加日光和与城市的联系。

The monumental building on the Dam square in the heart of Amsterdam is a national monument. For the major renovation that is going on for some years, the British firm HMKM made a new retail strategy and KAAN architects an architectural vision. The starting point was unveiling the original construction and opening up the façade for more daylight and the connection with the city.

i29的设计是基于建筑的建筑结构。一个空间“网格”以灰色调的划分将地板、柱子、天花板和家具连接起来。各个品牌的空间遵循总体结构，但每个区域都具有独特的色彩和物化效果；产品的有机细分使季节性或销售展示的临时重组成为可能。

The interior design of i29 is based on the architectural structure of the building. A spatial “grid” connects floor, columns, ceiling and furniture with each other in a division of gray tones. This structure forms a strong basis for the various installations, shop-in-shops and generic brand presentations in the store, and the new meeting place “Isaacs bar” designed by XML. The “brand stores” also follow the grid, but distinguish themselves in their own materialization. This brings unity to the experience but at the same time ensures diversity, variation and flexibility for specific brand identities within the general structure.