WGNB l 首尔BoontheShop概念店-设计风向

艺术与时尚之间的关系非常复杂。由于其主要的功能应用，时尚常常难以在艺术界中获得地位。但是，这种区别正变得越来越模糊，WGNB的Boon the Shop概念（被称为韩国国际设计师品牌的主要库存商）质疑了零售商店作为其产品展示柜的作用。

The relationship between art and fashion is complicated. Fashion often struggles to gain status in the art world due to its primarily functional application. The distinction, however, is becoming increasingly blurred and WGNB’s concept for Boon the Shop – known as South Korea’s primary stockist of international designer brands – interrogates the role of the retail store as a exhibitive showcase for its products.

∇ 概念生成

首席设计师Jongwhan Baek说:“有些人认为衣服只是包裹身体的‘外衣’，而有些人会把整个房间都塞满衣服，只是收藏‘聚集’在一起。对他们来说，衣服不仅是一种功能元素，还是表达个性的工具，或是炫耀社会地位和财富的手段。”

‘Some people regard clothing just as a “cover” that wraps around the body and others would fill the entire room with clothes and just “gather” like a collection without wearing them,’ says chief designer Jongwhan Baek. ‘For them, clothing is not only a functional element but serves as a tool to express their personality or a means to show off their social position and wealth.’

在以前，以设计为主导的橱窗展示已经成为吸引顾客进入商店的主要方法，而WGNB则将整个Boon Shop商店视为一个概念性空间，该空间优先考虑敬畏度和体验而不是产品。在稀疏的金属环境中，很少能看到服装，这种环境旨在迷惑顾客，让他们不确定自己身处何种空间。钢制框架取代了标准的挂杆和搁板，偶尔将衣物作为珍贵的艺术品加以展示。移去挂衣杆和机库的做法有效地打断了时尚与艺术之间的界限。

Where design-led window displays have previously formed the primary method for luring customers into shops, WGNB approached the whole Boon the Shop store as a conceptual space that prioritizes awe and experience over product. Very few garments are visible amongst the sparse, metallic environment which aims to disorientate customers and make them unsure of what kind of space they are in. Steel frames replace standard hanging rods and shelving, presenting occasional clothing items as precious artworks to be admired. The removal of clothesrails and hangars effectively distorts the line between fashion and art becomes.

枫木和石材面板也被框在整个室内，零星的彩色家具为原本冰冷的美学增添了温暖，并进一步扩展了空间作为展示橱窗的概念。

Maple trees and stone panels are also framed throughout the interior, with sporadic colourful furniture that adds warmth to the otherwise cold aesthetic and further expands upon the concept of the space as a presentational showcase.