B + K l 高端设计师珠宝品牌Âme纽约旗舰店-设计风向

著名的建筑师Baranowitz + Kronenberg（B + K）为高端设计师珠宝品牌Âme设计了纽约旗舰店。

Renowned architects Baranowitz + Kronenberg (B+K) have designed the flagship New York showroom for high-end designer jewellery brand Âme which opened on Spring Street, Soho before the holidays.

位于曼哈顿下城的中心，B+K从该地区典型的起伏的铸铁外墙的阴影中汲取了灵感。一进入空间，能感觉到中心的不锈钢抛光表面和周边的钢镶板墙之间的强烈对比，这代表了该区域的铸铁建筑如何与繁华城市的日常生活形成对比。

Located in the heart of Lower Manhattan, B+K took inspiration from the shadows of the undulating cast iron facades typical of this district. On entering the space, the sharp contrast between the stainless steel polished surfaces of the centrepieces and the peripheral steel panelled walls are immediately obvious, representing how the cast iron buildings of the area contrast with the daily life of a bustling city.

商店设计的主题是过去，现在和未来的结合。纽约Soho历史建筑的双重性与受该建筑启发的尖端现代设计的结合，创造了一个全新的印象，反映了Ame的灵魂。深色的外围围护结构与垂直上升的钢材面板构成了中央珠宝展览大胆而抽象的背景。一个单色的调色板，贯穿整个空间，增强了珠宝首饰的效果，反射性的空间布局鼓励了整个商店的活动。

The main theme of the design of the store is the combination between past, present and future. The duality of the historic architecture of Soho, New York with the cutting-edge modern design inspired by this very architecture, creates an entirely new impression and reflects the very soul of Âme. The dark peripheral envelope of the interior executed with vertically soaring rolled steel panels is a bold and abstract embracing backdrop for the central jewellery displays. A monochromatic palette, present throughout, enhances the jewellery pieces and the reflective spatial arrangement encourages movement through the store.

一进门，就有一种熟悉的感觉，让顾客有宾至如归的感觉，并尽可能直观地穿行于展品之间。为了进一步提高Âme的设计策略，音乐，气味和触感都是感官零售体验中的关键要素。英国香水设计师Azzi Glasser为该品牌定制的香水是其永久特色，彰显了奢华的精髓。

Upon entering, there is a sense of familiarity that allows customers to feel at home and be as intuitive as possible while walking among the displays. To further enhance Âme’s design strategy, music, scent and touch are all key elements in the sensory retail experience. A bespoke scent created by British perfume designer Azzi Glasser for the brand is a permanent feature present throughout, amplifying the essence of luxury.