DDAA | 东京银座Bang & Olufsen旗舰店-设计风向

该场地位于东京银座的並木大街，是一栋于1960年完工的建筑，计划在两年内拆除。设计要求能够让用户在类似客厅的空间中模拟自己的生活，而不仅仅是体验产品本身。我们还致力于创造一个融合东京风情与丹麦风情以及B＆O优雅工艺的空间。基本布局是B＆O品牌设计团队要求的。这个商店的必要功能是一个像客厅一样的空间，产品在这里排列，一个会议室，和一个后院。

The site, located on Namiki-Dori Street in Ginza, Tokyo, is a building completed in 1960 and scheduled to be demolished in two years. It was required to design that would allow users to simulate their own lives in a living room-like space, rather than just experiencing the products themselves. We also aimed to create a space that fuses Tokyo-ness with Danish-ness and the elegant craftsmanship of B&O. The basic layout plan was requested by the brand design team at B&O. The necessary functions of this store are a living room-like space where products are lined up, a meeting room, and a backyard.

为了响应B&O的品牌宗旨“创造永不过时的独特产品，挑战传统，激发想象力”，DDAA提出在一个空间，丹麦和东京文化之间的共性和对比、最新的产品和工艺、老式家具和当代设计可以共存。我们保留了品牌设计团队要求的布局，但没有铺地毯，而是拆除了地板，放置了扬声器的电线，并用玻璃覆盖。建筑的改造历史，自建成以来一直被覆盖，被视为一个地层。电缆通常隐藏在墙壁或地板内，它们被仔细地布线，就像在玻璃柜中展示的那样。玻璃地毯的顶部是与建筑完工年份相同时期生产的老式丹麦家具。商店中的老式家具和现代设计形成鲜明对比。

In a nod to B&O’s brand purpose “create timelessly distinctive products that challenge conventions and engage imaginations”, DDAA proposed a space where commonalities and contrasts between the culture of Denmark and Tokyo, the latest products and craftsmanship, and vintage furniture and contemporary design can can live together. We kept the layout requested by the brand’s design team, but instead of laying rugs, we dismantled the floor, placed wirings for the speakers and covered them with glass. The building’s renovation history, which has been overwritten since its completion, is visualized like a stratum. Cables, usually hidden inside walls or floors, are carefully wired as if they were on display in a glass case. This glass rug is topped with vintage Danish furniture produced in the same period as the building’s completion year.Vintage furniture and contemporary design contrast in the store.

丹麦和日本都有根植于其工艺的木工文化。一棵60岁左右的盆景树被放置在这家店的中心，它进一步象征着老式家具和建筑的背景。在这个空间中，视觉化的是历史背景和基于工艺的“细节”。

Both Denmark and Japan have a culture of woodworking that is rooted in their craftsmanship. A bonsai tree about 60 years old, which further symbolizes the context of the vintage furniture and building, was placed in the center of this store. What is visualized in this space is the historical background and also the “details” based on the craftsmanship.

你可以看到玻璃地毯下面的扬声器接线。在支撑大门结构和盆景家具的横撑上，以及支撑玻璃的五金件上，都使用了镀铜。会议室里的桌子是透明的亚克力板，除了连接处外，其他部分都镀了铜板，使其成为唯一可见的元素。

You can see the speaker wiring under the glass rugs. Copper plating was used on the cross braces supporting the structure of the entrance door and the furniture for the bonsai, and on the hardware holding the glass in place. The table in the meeting room is made of transparent acrylic except for the joints, copper plated in order to be the only element visible.