Verona Carpenter | 纽约Adidas办公室展厅空间-设计风向

Adidas New York City Office项目将一个历史悠久的1936年纽约市工厂的两层改造成一个艺术状态的办公室、活动和展厅空间。该标志性品牌的所有部门首次集中在一个屋檐下，节省了大量资源，无需租用和装备临时活动场地。除了室内建筑，该项目还包括所有家具的规格，以及一个大型咨询团队的精心协调，包括视听、安全、信息技术和品牌。

The Adidas New York City Office project transforms two floors of a historic 1936 New York City factory into a state of the art office, event, and showroom space. All of the iconic brand’s departments are brought together under one roof for the first time, saving significant resources by eliminating the need to rent and outfit temporary event venues. In addition to the interior architecture, the project included specifications of all furnishings as well as careful coordination of a large consultant team including audiovisual, security, information technology, and branding.

为了培养创造力和创新，设计从运动、速度和创造者文化中获得灵感。体育馆的灯光装置照亮了展厅的走廊，超级图形的寻路数字让人想起体育馆的标识。中央电梯和服务核心覆盖着波纹状的金属板，可定制穿孔以提高声学性能，并与著名的三条纹成60度角。前工厂的工业语言被保留下来，并通过照亮砌体墩和暴露高高的天花板来庆祝，保持机械和其他建筑系统的精心组织和协调。金属网、热轧钢材、浇铸混凝土和充满活力的特定场地艺术与阿迪达斯的真实性和都市化的愿景产生了共鸣。

To nurture creativity and innovation the design takes inspiration from sports, speed, and creator culture. Stadium light fixtures illuminate the showroom corridors, with super-graphic wayfinding numbers recalling arena signage. The central elevator and service core is clad with corrugated metal panels, custom perforated for acoustic performance and set at the sixty-degree angle of the famous Three Stripes. The industrial language of the former factory is preserved and celebrated by up-lighting the masonry piers and exposing the high ceilings, keeping mechanical and other building systems carefully organized and coordinated. A palette of expanded metal, hot rolled steel, cast concrete, and vibrant site-specific art resonates with Adidas’ vision of authenticity and urbanity.

所有团队面向公众的项目都集中在一层楼里。十六个展厅，许多跨部门共享，提供了与社区伙伴、客户和媒体协作的空间。陈列室远离大窗户，创造了宽敞的走廊，其功能不仅仅是流通:角落的座位平台创造了一个具有全景视野的灵感风暴空间，悬臂式的工作表面允许突破的机会。新的活动空间连接到共享的屋顶花园，容纳超过200人参加社区和市场活动。灵活的家具解决方案和工业卷帘门使这个公共集合空间不断被激活，同时也作为接待区和员工休息室。

The public-facing programs for all teams are grouped together on one floor. Sixteen showrooms, many shared across departments, provide space to collaborate with community partners, accounts, and media. The showrooms are pulled away from the large windows, creating generous corridors that function as more than just circulation: corner seating platforms create an inspiring brainstorming space with panoramic views, and cantilevered worksurfaces allow breakout opportunities. The new event space connects to a shared roof garden and accommodates over 200 people for community and market events. Flexible furniture solutions and an industrial roll-up gate allow this public assembly space to be continuously activated, also serving as a reception area and employee lounge.

诸如仅员工工作区和策略室之类的更为私有的编程则在另一层进行了分组。这个空间与陈列室地板的寻路和材料策略相呼应，但环境更为私密。

The more private programming, like employee-only workspace and strategy rooms, are grouped on the other floor. This space echoes the wayfinding and material strategy of the showroom floor, but in a more intimate setting.