全球设计风向感谢来自广东厚几设计的儿童商业空间项目案例分享:
设计的目的在于改变以往儿童上课父母等候的少儿体能培训模式,创造一个亲子共同运动的健康生活方式,因此我们为MILOGYM设计了一个既能满足少儿培训同时也为家长提供了一个可以共同运动的场所。
The purpose of the design is to change the previous physical training mode of children waiting for parents in class and create a healthy lifestyle of parent-child joint sports. Therefore, we have designed a place for Milogym that can not only meet the needs of children’s training, but also provide parents with a place for joint sports.
通过对品牌理念进行分析和深化,以健康科学体能育人的品牌精神为出发点,箭头元素及斜坡屋顶作为设计元素,目的是营造出一个可以包含成人与儿童共同运动且温暖如家的教学空间。
Through the analysis and deepening of the brand concept, starting from the brand spirit of Health Science and physical education, arrow elements and sloping roof as design elements, the purpose is to create a teaching space that can include adults and children to work together and be warm as home.
不同于其他类型的少儿培训,在少儿体能课程的教学过程中,家长过多的干预反而不利于形成儿童健康积极的活动性格,焦急的等待对于家长来说也是一种考验,因此,在成人空间与儿童空间的边界营造上,我们以品牌logo演变出基础图形应用在其中,以成人与儿童视线高差为依据调整图像位置,使父母与儿童在各自空间活动的同时仍能保持一定的视线交流。创造出空间之间的趣味联系。
Different from other types of children’s training, in the teaching process of children’s physical fitness course, parents’ excessive intervention is not conducive to the formation of children’s healthy and active activity character, and anxious waiting is also a test for parents. Therefore, on the boundary construction of adult space and children’s space, we use the brand logo to evolve the basic graphics to apply in it, with adults and children According to the height difference of vision, adjust the image position, so that parents and children can maintain a certain amount of vision communication while their own space activities. Create interesting connections between spaces.
跑道区以明亮的黄色地胶为主要材料延伸至内部空间,既体现了品牌的运动特点又起到了视线引导的作用。
The runway area extends to the interior space with bright yellow glue as the main material, which not only embodies the sports characteristics of the brand, but also plays a role of line of sight guidance.
软垫区可根据两种面积大小进行铺设,不占用跑道区时需要用到28块1200*600*50mm的两折软垫,需要更大面积时可以40块软垫进行铺设。40块软垫在不需要时都可收纳在收纳柜中,保持空间整洁。
The cushion area can be laid according to two area sizes. When the runway area is not occupied, 28 pieces of 1200 * 600 * 50mm two fold cushion need to be used. When the larger area is needed, 40 pieces of cushion can be laid. 40 cushions can be stored in the storage cabinet when they are not needed to keep the space clean.
草坪区以环保绿色的人造草坪进行铺设,并在草坪上针对不同的体育项目进行区域划分,是儿童在进行锻炼时获得更加多样化的体验。
The lawn area is paved with green artificial lawn and divided into different sports areas on the lawn, which is a more diversified experience for children when they exercise.
∇ 平面图
∇ 品牌标志
∇ 品牌标志网络制图
∇ 海报标志风格
主要项目信息
项目名称:敏乐加少儿体适能培训空间设计
设计方:广东厚几设计
联系邮箱:951854501@qq.com
项目设计 & 完成年份:2020.2.4—2020.5.6
主创及设计团队:卢伊扬、王铄瀚、黄映境
项目地址:广州海珠区宝岗大道宏宇同创汇A209
建筑面积:191.45㎡
摄影版权:广东厚几设计
Project name:Space design for children’s physical fitness training in Milogym
Design:Guangdong Hoji Design
Contact e-mail:951854501@qq.com
Design year & Completion Year:2020.2.4—2020.5.6
Leader designer & Team:Ivan Lu、Alvahanx Wang、Yingjing Huang
Project location:Hongyu tongchuanghui A209, Baogang Avenue, Haizhu District, Guangzhou
Gross Built Area (square meters):191.45㎡
Photo credits:Guangdong Hoji Design
广东厚几集团简介:
厚几集团是由万达系高管创业群体发起的,聚集全国泛商业精英创业者共同组建的,针对商业地产全领域打造创业协作生态圈。