体验至上 | 叙事演绎，重构2046
电影叙事，重构空间/
商业时代的迅速发展，撬动了以文化来带动餐饮和消费者互动的新潮趋势，中绘设计延续商业品牌文化，借2046主题电影叙事，打破空间界限，向更多元化的世界延伸。
The rapiddevelopment of the business era, prying culture to drive the new trend of foodand beverage and consumer interaction, MID design continue the commercial brand culture, the sapce breaks the boundaries through the film theme of 2046, use narrative to a more diversified world extension.
提取湘菜文化之精髓，将湘菜蕴含的热情与火辣，糅杂电影中的隐晦与鲜明的色彩，在都市下打造了一场感官的沉浸式体验，所见、所嗅、所感、所听、所感，设计抛开传统的餐厅单一性质，集多元社交、客户体验、情感交流为一体，打造了一个具有现代艺术感的可供亲朋好友谈天说地社交平台。
Extract the essence of Xiang cuisine culture, mixed with the vivid colors in the film, design create a sensory immersive experience , Presents a experience for that customers to see、 smell、 listen、and feel, design abandoned the traditional restaurant single nature, and set Multiple social experiences, use emotional communication as a whole, to create a modern sense of art and a social platform for friends and family.
初步入餐厅，环抱式前台为客户展开热情的问候呈现仪式感，曲折蜿蜒代领人开启探索之旅，水晶玻璃砖以重复、组合的秩序布满墙面，在红色的灯光渲染下神秘且魅惑，引人遐想。
walk into the restaurant, the front desk carry out a warm sense of greeting presentation ceremony for customers, the crystal brick layout with repeated and combined in on the wall, reprsent a charming、fascinating of mystery.
具有视觉张力的充满未来感的空间，弱化了黑色带来的压抑感。诺大的LED屏将动感与科技感结合，制造放松的、沉浸式用餐氛围，红色与光影的强烈对比形成虚拟未来感，带来极度的视觉震撼。
The space lay out a Futuristic feeling with visual tension weakensthe sense of depression brought about byblack. The LED screen combine dynamicand technical sense, create relaxed、immersive dining atmosphere, red color and light contrastto form avirtual futuristic feeling with extremevisual shock.
情感激发，创建链接/
古人云“食色性也”，事情的结果多是人的本性使然，而当湘菜遇上摩登时尚，空间便多了一层精神测层面的渲染与引领，设计通过全新思考结构，以视觉解读空间结构，采用充满欲望与热情的红色，以情感营销激发用户的感官体验来达到极致的消费体验。
Space layer of spiritual measurement level of rendering and leadership when Xiang cuisine meets modern fashion, design through a new thinking structure, visual interpretation of the spatial structure, the use of desire and enthusiasm of red, emotional marketing to stimulate the user’s sensory experience to achieve the ultimate consumer experience.
座位为过道让步，过道成为了链接人与人、人与空间之间的媒介，在光影转折中虚实结合，情绪跟随音乐节奏而变化，带动着整个空间一起跃动起来，传递了商业的情感价值—“开心了，吃啥都香”。
Aisles become the link between people and space , emotions changing with the follow and rhythm ,in the light and shadow transition in the virtual combination of reality, driving the entire space and passing the emotional value of business – ” anything is delicilous when you are happy.”
流线型的空间动线，配合浓郁的东方色彩，将现代与传统碰撞，让人充满无尽的遐想，在浩瀚的时空中寻觅本真的自我。
Streamlined space dynamic line with rich oriental color, mix the collision of modern and traditional, let people reverie, in the vastspace-time search for the true self.
体验至上，商业为先/
当空间更贴近消费者的日常生活时，用餐不再枯燥乏味，也可是动感的、情色的、暧昧的、性感的，设计欲创造多元的可能性。
Design create diverse possibilities in the space,build a nature relax vibe as our daily life , dining is no longer boring but dynamic, erotic, ambiguous, sexy.
空间划分为三片区域，散座、卡座、包房既可满足三五知己小酌的交谈，也可容纳聚会的欢唱时刻，人在空间中游走、交互、对谈，形成了景中景，融汇了人生百态，畅聊人生，为这座充满奋斗活力的城市而高歌。
Space divided into three areas, scattered seats, card seats, private rooms for friends to drink and talk, also can accommodate the party moment, people can walk、 interaction、 talk、forming ascene in the space , chat about life and sing for the city .
空间以前卫时尚的电影色彩形成反差视觉，制造出让人兴奋的、陶醉的体验感。
Spaceavant-garde fashion movie color with contrasting vision, creating anexciting, intoxicating experience.
Δ 平面图
环境的色彩影响着空间的体验，设计以主题概念创造空间记忆点，天花以水纹铝板结合简约的弧线，形成穿梭于未来与过去的时空仓，不妄过去，不畏将来，活在当下时空间最终的表达。
Thecolor of the environment affects the experience of space, design use theme concept to create spatial memory , smallpox with water-print aluminumplate combined with a simple arc, forming a shuttle between the future and the past , not delusional past, fearless of the future, livingin the present space final expression.
中绘设计作为一家成熟的餐饮设计的公司，强调先商业，后设计，设计以结果为导向，商业设计的本质是消费与大众的情感链接，从需求出发，激发情感打造让消费者爱上的餐厅是一件非常有趣的尝试。
As a mature design company MID design company emphasize commercial always comes to first , design results-oriented, the essence of commercial design is the emotional link between consumption and the public, to stimulate emotional creation so that consumers love the restaurant is a very interesting attempt.
项目名称：2046
PROJECT：2046
项目地点：中国 深圳
LOCATION: ShenZhen China
设计面积: 650㎡
SIZE: 650SQM
室内设计：中绘社设计一部
INTERIOR DESIGN: MIDDLE DESIGN 1 GROUP
主创团队：许思敏 / 林佳 / 周上妹
CHIEF DESIGNER: Vison / Lin Jia / Jojo
活动家具：卡贝森木器
FURNITURE: Carbeson Furniture照明设备：DG照明
LIGHTING EQUIPMENT：DuraGreen Lighting
装饰灯饰：神马照明
DECORATIVE LIGHTING：SHENM Lighting装饰材料：迪高圈建材
Decorative Materials：EYE-D-CIRCLE
室内摄影/视频：肖恩 / 周振冬
PHOTOGRAPHY / VIDEO：Sean / Rondo特別鸣谢：模特 陈佳霖ACKNOWLEDGEMENT：Model Linda Chen
中绘社，2011年创立于深圳。
十年来中绘社一直致力于研究商业设计与品牌价值之间的关系，为每一个商业设计项目提供全方位的投资、经营、管理、设计顾问服务。
为了更深入研究餐饮商业设计的价值判断，2015年继续创立了原牛道餐饮品牌管理公司，开始探索自主经营管理连锁餐厅，原牛道品牌餐厅及产品更屡获广东省及大湾区各项美食大奖，完成了品牌从0到1的里程碑。餐饮经营管理的经验帮助我们更加理解餐饮行业的种种经营、设计需求，因此餐饮行业的模式设计、定位设计、品牌策划设计、室内设计、体验设计、5S空间规划等等餐饮相关服务项目也成为中绘社的顾问服务附加项目。
做为拥有餐饮专业经营管理经验的餐饮设计机构，我们更加希望的是能够赋能餐饮人，使商业投资能够提升资本效率，让更多美的餐厅更赚钱、让赚钱的餐厅变得更美，希望能助力餐饮这一传统行业得到更多社会尊重，让更多餐饮从业者为自己是餐饮人感到更加自豪！
代表作品：
深圳·2046湘味厨房餐厅2046 HUNAN Taste Kitchen
广州·天成川小馆餐厅TIANCHENG Kitchen
东莞·味泉日本炉端烧餐厅WEIQUAN Fireside Grill
深圳·原牛道牛肉火锅餐厅WENEWDO Beef Hot Pot
重庆·俊峰·山万里售楼中心JUNFENG Shanwanli Real-Estate Sales Center
广州·华南国际港航服务中心International Port & Waterway Service Center
