年轻而充满活力的美学家具品牌，MOVE不止家具，亦是生活
在经典中找寻现代生活的品味
艺术感与美感巧妙融合
MOVE_旨在做唯一为你的设计
MOVE成立于1954年意大利中高端知名品牌之一，总部位于米兰。所有家居品牌起源于国外设计师，秉承意大利传统手工艺，诠释对生活的感悟认知。因为时间推移，展厅5年会重新进行打磨设计。
Founded in 1954, MOVE is one of Italy’s high-end brands, headquartered in Milan. All home brands are originated from foreign designers, adhering to the traditional Italian craftsmanship and interpreting the perceptive sense of life. Because of the passage of time, the showroom will be re-polished and designed in 5 years.
选择XUNICA也是因为XUNICA创始人在意大利有着十多年生活经历和工作历史，MOVE与XUNICA彼此互相选择，两者相互结合，成就了MOVE展厅的更换迭代，在经典中找寻现代生活的品味。
XUNICA is also chosen because the founder of XUNICA has more than ten years of living experience and working history in Italy. MOVE and XUNICA choose each other, and the two combine with each other to achieve the replacement iteration of the move showroom and find the taste of modern life in the classic.
空间分析 Spatial Analysis
安藤忠雄曾说：我相信人们的生活方式在某种程度上可以被建筑所改变。
Tadao Ando once said: I believe that the way people live can be changed to some extent by architecture.
∇ 项目平面布置图
∇ 项目模型图
∇ 现场施工图
MOVE展厅设计上利用在空间中创造第二空间的手法，以大开大敞的空间创造无限可能性。基于整个空间环境考虑，用最少元素来激活空间，让设计思考渗透到每个角落。
The MOVE showroom is designed to create space in space by using the technique of creating space in space, creating infinite possibilities with a wide open space. Based on the consideration of the whole spatial environment, the space is activated with the minimum elements, so that the design thinking penetrates into every corner.
植物高低错落有致，花草树木层叠有序。似一片原始森林，赋予无限生态美感。
The plants are staggered in height, and the flowers and trees are arranged in layers. It is like a primitive forest, giving infinite ecological beauty.
MOVE__空间色彩
设计师们倡导分隔与开放的宗旨，致力去打造人体感受的舒适尺度，以自然、色彩，生命三者相结合的融合设计工学。
The designers advocate the purpose of separation and openness, and are committed to creating a comfortable scale of human sensation, with the integration of nature, color, and life design engineering.
MOVE展厅与同类别家居展厅不同之处在于——留白空间。设计师各方权衡利弊下为客户打造一种以深度思考为主，空间想象感为辅，具有无限可能性的状态。
将永恒优雅与传统家居、工匠精湛技艺和细节关注一起融合。看似简单，却让人感受到惊艳细节感。不拘泥于每寸空间的呼吸展示，通过独特手法，在低调中透露出与众不同的气质。
The difference between MOVE showroom and the same type of home showroom is the white space. The designer weighs the pros and cons to create a state of infinite possibilities for the client, with deep thinking as the main focus and a sense of spatial imagination as a supplement.
Blending timeless elegance with traditional home, artisanal mastery and attention to detail together. Seemingly simple, it gives a sense of stunning details. Without being bound to the breathing display of every inch of space, the unique approach reveals a distinctive temperament in an understated way。
将多种材质，元素和不同尺寸结合在一起。采用真正广泛化定制方案。灵巧双手，为家居艺术增添情感，活灵活现……将意大利传统建筑细节融入其中，实现灵活布局。
Combining a wide range of materials, elements and sizes. Adopting a truly extensive customization program. Dexterous hands that add emotion to the art of the home and come to life …… incorporates traditional Italian architectural details for flexible layouts.
离不开设计师们对建筑和室内环境的理解，拥有共同审美理念。简单又充满细节的设计，大胆干净的线条，中性柔和的颜色以及严格制作标准，创造出可持续家具。
Inseparable from the designers’ understanding of the architectural and interior environment, sharing a common aesthetic philosophy. Simple yet detail-filled designs, bold and clean lines, neutral and soft colors and strict production standards create sustainable furniture.
在MOVE意大利家具展上，设计师朱旭及其团队展示了对MOVE展厅的设计与解读，以时尚潮流的设计概念，诠释意式极简独白，将意大利特色风格呈现在大众视野。意大利领事馆参赞Lorenzo Gonzo参加MOVE展厅开幕式时，称赞它像一位极具有风度的“绅士”，不断去提高内涵与修为。
At MOVE Italy, designer Zhu Xu and his team presented the design and interpretation of the MOVE showroom, with a fashionable and trendy design concept, interpreting the Italian minimalist monologue and presenting the Italian characteristic style to the public.
When Lorenzo Gonzo, the counsellor of the Italian Consulate, attended the opening ceremony of the MOVE showroom, he praised it as a “gentleman” with great manners, constantly improving its connotation and cultivation.
不会急切把所有袒露在你的面前，让人慢慢去探索神秘、未知温暖领域，把所有选择权都交于你手中，给予一种踏实，最真挚的爱。
Will not be eager to bare all in front of you, let people slowly to explore the mysterious, unknown warm field, all the options are in your hands, giving a down-to-earth, the most sincere love.
不止家具，亦是生活
大道从简，大音希声，大象无形，正是绝妙写照，源于森林阳光沐浴，留下光滑纹理，岁月沉淀。让人感受到极致奢华感。在气味上选择产于意大利DR红酒香薰，充满个性情调。视觉上选择暖光色调，让眼睛感觉十分舒适，放松状态。为家庭空间带来稳固和谐的真实色彩。
The great way from the simple, the great sound, the great elephant invisible, is a wonderful portrayal, from the forest sun bath, leaving a smooth texture, years of sedimentation. Let people feel the ultimate sense of luxury. In the smell of the choice produced in Italy DR red wine aromatherapy, full of personality mood. The visual choice of warm light tones, so that the eyes feel very comfortable, relaxed state. Bring solid and harmonious real color to the family space.
更有客户体验后表达“这就是一种家的感觉。” 从色调和氛围上，都让人放松惬意，安静气氛让人想抱着枕头躺下进入梦乡。方圆棱角之间，承接着主人一天疲惫休憩，将整个空间变成一个温暖放松的环境。注入一种舒适感觉。把感官推向极致，充满对空间，距离，光线，情感地交汇，是功能与美学的完美融合。
Some customers even expressed “this is a feeling of home” after the experience. In terms of color and atmosphere, it is relaxing, and the quiet atmosphere makes people want to lie down with a pillow and go to sleep. Between the square and rounded corners, the whole space becomes a warm and relaxing environment by carrying the owner’s tired rest for the day. Injecting a sense of comfort. It is a perfect fusion of function and aesthetics that pushes the senses to the extreme, full of the intersection of space, distance, light and emotion.
MOVE展厅设计并不是传统意义上家具卖场，而是融入更多意大利的生活方式。除了家具，还推出香薰，花瓶，以及床上用品。颇有一种把MOVE品牌填满整个居住空间的架势，更是希望各界人士都能通过MOVE这个平台去聚集，体验生活，交流文化提高美学品质。
MOVE showroom is not designed to be a furniture store in the traditional sense, but to incorporate more of the Italian lifestyle. In addition to furniture, we also offer aromatherapy, vases, and bedding. It is quite a kind of MOVE brand to fill the whole living space, but also hope that people from all walks of life can gather through MOVE this platform to experience life, exchange culture to improve the quality of aesthetics.
设计背后的故事
这是一场设计哲学，更是国界和文化的相互选择
最初模型中心位置存在一个卢浮宫式的玻璃塔，而完稿汇报时却没有出现；原因是在交流时出现一个戏剧插曲，客户江明先生是一位在中国生活十多年的意大利人，一直从事家居贸易，一定程度称得上半个中国人，在MOVE展厅设计上十分有想法见解。
There was a Louvre-style glass tower in the center of the initial model, but it did not appear in the final report; the reason is that there was a dramatic episode during the communication, the client Mr. Jiang Ming is an Italian who has been living in China for more than ten years, and has been engaged in the home furnishing trade, so he can be called half Chinese to a certain extent, and he has great ideas and insights in the design of MOVE showroom.
在第一版设计汇报上采用以防潮，采光为主的玻璃盒子，设计思路出自于著名设计师贝聿铭 —[巴黎卢浮宫]，玻璃盒子内置有植物和树，意为给MOVE打造出会呼吸，自然生态，保护环境的主旨。
In the first version of the design report on the use of moisture-proof, light-based glass box, design ideas from the famous designer I.M. Pei – [Louvre, Paris], glass box built-in plants and trees, intended to create a MOVE will breathe, natural ecology, to protect the environment of the main idea.
交流过程中，开始客户对设计非常满意，还表明这是他想象中的MOVE，但江明先生通过设计汇报知晓展厅中心植入玻璃塔元素时，他非常激动，这让他想到了法国文化卢浮宫设计，十分反感。急切让设计师修改。
During the communication process, at first the client was very satisfied with the design and also indicated that it was the MOVE he imagined, but Mr. Jiang Ming was very excited when he knew through the design report that the glass tower element was implanted in the center of the showroom, which made him think of the French culture Louvre design and was very disgusted. He eagerly asked the designer to modify it.
可以这样形容当时情景：“Oh，天哪，一个纯正意大利人，以意大利为荣，在意大利“每条街上的教会钟声都值得去热爱”。即便真的热爱这个设计，也不能去违背我的民族信念。在我喜欢的展厅设计中怎么能出现与我信仰相悖的元素呢？”江明先生是个性友好且善良的，得知设计有违观点时，也表现出自己独有的民族信念与传统习惯，与设计师不断打磨推敲，激情澎湃的独立思潮在此刻淋漓尽致。
This is how to describe the situation: “Oh, my God, a pure Italian, proud of Italy, in Italy “the church bells in every street are worth loving”. Even if I really love the design, I can’t go against my national beliefs. How can elements that contradict my beliefs appear in the design of a showroom I love?” Mr. Jiang Ming is characteristically friendly and kind, and when he learns that the design is against his views, he also shows his unique national beliefs and traditional habits, and keeps polishing and pushing with the designer, and the passionate independent thinking is in full swing at this moment.
不仅具有优美线条、独特设计哲学。更是拥有国界和文化互相选择；艺术与美巧妙融合，不同文化背景相遇。以开放包容的心态平等交流对话，就会开出文化之花。虽然发生一个“可爱”插曲，但并不妨碍设计师团队兼容彼此双方不同情感信仰和文化差异，打造出江明先生理想中MOVE展厅。
综合不同意见的基础上，设计团队不断尝试，捕捉客户需求。调整拓宽设计思路。从玻璃盒子——圆形吧台——水晶幕布。经过数版改革，才得到客户最终认可。以吊灯形式垂直设计水晶帘，解决展厅空间过于通透和半封闭状态，用隐形半透明隔断，充满实用性和创造性。满足局部空间展示。利用“分割与开放”的设计理念，加入“融合”色彩。呈现一个完整而全面的家具系列。
Mr. Jiang Ming is characteristically friendly and kind, and when he learns that the design is against his views, he also shows his unique national beliefs and traditional habits, and keeps polishing and pushing with the designer, and the passionate independent thinking is in full swing at this moment.
It not only has beautiful lines and unique design philosophy. More than that, it is a mutual choice of national boundaries and cultures; art and beauty are cleverly integrated, and different cultural backgrounds meet. With an open and tolerant mind and equal exchange of dialogue, the flower of culture will blossom. Although a “cute” episode occurred, but it does not prevent the designer team compatible with each other’s different emotional beliefs and cultural differences, to create Mr. Jiang Ming’s ideal MOVE showroom.
Based on the synthesis of different opinions, the design team keeps trying to capture the needs of the client. Adjustment to broaden the design ideas. From glass box – round bar – crystal curtain. After several versions of reform, only to get the final approval of the client. Design crystal curtain vertically in the form of chandelier to solve the showroom space too permeable and semi-closed state with invisible translucent partition, full of practicality and creativity. Meet the local space display. Using the design concept of “division and openness”, adding “fusion” color. Present a complete and comprehensive furniture series.
融于现代生活中的优雅与丰盈
打造一个温暖与艺术融合的场景，用空间、光线、造型，忠实而纯粹地，告诉所有人：当走进这里是对未来充满期待、幸福和向往的。
Create a scene of warmth and artistic fusion.With space, light and shape, faithfully and purely.Tell everyone: When walking into this placeFull of expectations, happiness and longing for the future.
项目信息
Project Name 项目名称 ｜MOVE
Project location 项目地点｜中国成都 富森美家居3号馆1楼
The project area 项目面积｜ 500m²
Project Complete 项目时间｜2021年10月
Design Company 设计公司 | XUNICA DESIGN
Design Director 指导设计｜Aurora 朱旭
Design Asistent 设计助理 | 向东海 周鑫星
Project promotion 项目推广 | 彭梨 何星
Project Photography 项目摄影 | 尔见摄影 / 方正 草塘
联系电话：彭：15208197626 何：13208117079
