光永远是一种把空间戏剧化的重要元素。
「Light is always an important element in dramatizing space.」—Tadao Ando
这是介间设计接到的第二个涂料展厅项目，此次项目的设计概念是以“流”为核心进行建构，以空间的方式为ITALIA意库马品牌赋予全新的解读与呈现。我们结合平面、空间秩序、结构关系以及空间体验感，执着于理性之美，没有多余的元素，也没有任何装饰，使人们的注意力全部聚焦于产品本身以及全新的空间上面。
This is the second paint exhibition hall project received by the intermediary design, the design concept of the project is based on the “flow” as the core of the construction, in the way of space for ITALIA meaning kuma brand to give a new interpretation and presentation. We combine plane, spatial order, structural relations and spatial experience to adhere to the beauty of rationality, without any superfluous elements or decorations, so that people’s attention is fully focused on the product itself and the new space.
∇ 空间情绪
空间导向 Spatial orientation
基于项目原来的场地是一个狭长型的矩形空间，如何建立戏剧化沉浸感以及有效引导人群的动线是介间设计一直在关注并思考的问题。在这个被过去式的商业气息环绕的传统建材市场中，让ITALIA意库马成为有辨识度、差异但同时内敛的存在是设计团队的根本目的。
通过一个窄空间的过渡，弧形的墙面转折暗示了空间导向性。空间先暗后明，我们结合流线制造出小中见大的空间效果，创造了空间的内向性和扩展的开放性。
Considering that the original site of the project is a long and narrow rectangular space, how to create a sense of dramatic immersion and effectively guide the moving line of the crowd is a problem that the BETWEEN DESIGN has been paying attention to and thinking about. In this traditional building materials market, which is surrounded by the commercial atmosphere of the past, it was the fundamental aim of the design team to make ITALIA a recognizable, different but restrained presence.
Through the transition of a narrow space, curved wall turns suggest spatial orientation. The space is dark first and then bright. We combine the streamline to create the space effect of seeing the big in the small, creating the introversion of the space and the openness of expansion.
设计采用连续的弧形墙面将方正的室内空间柔化，模糊边界，增加人群探索的欲望。我们强调材料本身与空间的高度融合，在微水泥展厅以及艺术过廊摈弃传统照明灯具，用两条平行并在室内无限延伸的柔光灯带去勾勒晕染空间的轮廓。步入这个空间的来访者，会不自觉地顺着弯曲的墙壁和环形的交通流线在空间中漫步，让手工艺术漆可以被触摸、被感知。
The design adopts continuous curved walls to soften the square interior space, blur the boundary and increase the desire of people to explore. We emphasize the high integration of materials and space. In the core art exhibition hall, we abandon traditional lighting fixtures and use two parallel and infinitely extending soft lights to outline the outline of the space. Visitors who step into this space will unconsciously walk in the space along the curved walls and circular traffic lines, so that the handmade art paint can be touched and felt.
我们对空间的表现依然克制、独立，不刻意讨好，我们更关注于挖掘空间精神功能的要求（视觉反映心理感受、情感感染等）。
Our expression of space is still restrained, independent, and not deliberately pleasing. We pay more attention to the requirements of exploring the spiritual function of space (visual reflection of psychological feelings, emotional infection, etc.).
∇ 微水泥展厅
为了避免做出狭窄简陋的空间，我们的策略就是通过让访客在其中不断漫步、触摸与观看，打造出丰富的层次与深度，从视觉上加强室内空间的建筑感。整体空间纯净整洁，强化人对空间框架和秩序的知觉。
To avoid creating a narrow and shabby space, our strategy was to create layers and depths that visually enhance the architectural feel of the interior space by allowing visitors to walk, touch and see through it. The overall space is pure and clean, which strengthens people’s perception of space frame and order.
∇ 动线图
展厅以艺术过廊中轴为分界线，两边几乎呈现对称分布，设计师最大的关注点是打破原场域的的尺度与形态，形成通向核心展区流畅的自然线条，打破传统涂料店样板式的陈列展示。
The exhibition hall is divided by the central axis of the art corridor, with almost symmetrical distribution on both sides. The designer’s biggest concern is to break the scale and form of the original field and form a smooth natural line leading to the core exhibition area. Break the traditional paint shop model display.
戏剧性雕塑 Dramatic carving
我们在展厅中置入了一段隧道空间，截面雕塑至抛物线形。隧道将使用者的运动流线具象化，给访客带来戏剧性沉浸的视觉记忆和空间体感。空间中无装饰性软装的处理手法更是一次大胆的尝试，我们试图让人更无干扰的去感受空间、材料与灯光带来的情绪，更好的让人感受材料本身的质感。
We inserted a tunnel space in the exhibition hall, with a section carved into a parabolic shape. The tunnel visualizes the movement line of users, bringing dramatic and immersive visual memory and spatial body sense to visitors. The processing technique of no decorative soft decoration in the space is a bold attempt. We try to make people feel the mood brought by space, materials and lighting without interference, and better let people feel the texture of the material itself.
设计团队将涂料产品与特性最大程度的直接运用到室内肌理以及空间装置上，让ITALIA意库马的品牌理念和产品特性借由空间直接传递，希望区别于传统的产品展示方式，通过产品的直接运用，让访客可以直接与品牌对话，以释放访客自主性探索、感知、对话、理解、选择的过程。
The design team will paint products and characteristics of the maximum extent of direct application to the interior texture and space devices, so that ITALIA brand concept and product characteristics through the space directly transfer, hoping to be different from the traditional way of product display, through the direct use of products, so that visitors can directly dialogue with the brand. To release the process of exploration, perception, dialogue, understanding and choice.
视觉广度 The visual span
空间中置入多个曲线造型贯穿不同的展厅区域，将具象形态的品牌元素以抽象化的形式呈现且赋予其感官刺激，并加入一抹暗红色主题色来延伸空间的视觉广度。
A number of curvilinear shapes are placed in the space to run through different exhibition areas, presenting the brand elements of concrete form in an abstract form and giving them sensory stimulation, and adding a dark red theme color to extend the visual breadth of the space.
∇ 微水泥展厅
在充斥着旧商业气息的建材卖场，我们试图制造差异，似在审美上给人一种异轨，如美术馆般的展厅，更好的烘托产品的艺术性与品质的同时强调材料本身的延展度与多样性。
In the building materials store full of old commercial atmosphere, we try to create differences and give people a kind of deviance in aesthetics. The exhibition hall like an art museum can better highlight the artistry and quality of products while emphasizing the ductility and diversity of materials themselves.
我们模拟艺术漆的流动形态并放大至建筑尺度，给访客带来隐约的既视印象，观者穿越其间如置身于庞大的容器，再迈入另一处极控制尺度的隧道场域，建筑塑形让压抑与释放不断反转，强化观者在空间中的体验记忆。
We simulate the flowing form of art paint and enlarge it to the architectural scale, giving visitors a vague impression of both sight. Visitors walk through it as if they are in a huge container, and then step into another tunnel field with a very controlled scale. The architectural shape makes the oppression and release constantly turn around, and strengthens the memory of visitors’ experience in the space.
∇ 艺术涂料展示区
场域机能 Space function
水波是最常见的机械波，我们模拟机械波的横向形态，在整个场域的末端设置成最大的艺术漆展陈区域。以机械波的散布频率，我们置入多面通高的艺术漆展示墙，并干预访者的参观动线。
Water wave is the most common mechanical wave. We simulate the transverse form of mechanical wave and set the largest art painting exhibition area at the end of the whole field. With the frequency of mechanical wave dispersion, we placed a multi-faceted, full-height art paint display wall and intervened in the visitors’ visiting line. While satisfying the function, the strong relationship between the display wall form and array further increases the sense of ritual and tension of the exhibition area.
∇ 机械波
空间大面积模糊的界区域，是核心化的表达，将机能与形式进行模糊化合并。这更像是一种容器的概念，与产品本身达成共生关系，放下刻意的装饰痕迹，空间与游走在其中的演变过程，一同存在于这片场域。
The large area of fuzzy boundary in space is the expression of core, which combines function and form in a fuzzy way. It is more like the concept of a container, which achieves a symbiotic relationship with the product itself, putting down the deliberate decorative traces, and the space and the evolution process wandering in it exist together in this field.
∇ 分析图
在满足机能的同时，强烈的展示墙形态和阵列的关系进一步增加了展区的仪式感和张力。控制下的近人尺度也可以让观者细腻的感受不同艺术漆的肌理与质感。
While satisfying the function, the strong relationship between the display wall form and array further increases the sense of ritual and tension of the exhibition area. The controlled approachable scale also allows the viewer to feel the texture and texture of different artistic lacquers.
Rhythm has a charm that convinces us
even of the noblest feelings.
— Goethe
整个空间的氛围营造和切换中，尺度是我们这次塑造空间最重要的媒介与手段，我们关注最直接的空间体感，通过或开放，或紧张的尺度控制，让访者增加空间体验的探索感。
In creating and switching the atmosphere of the whole space, scale is the most important medium and means for us to shape the space this time. We pay attention to the most direct sense of space body, and through open or tense scale control, visitors can increase the sense of exploration of space experience.
∇ 艺术过廊
项目信息
ITALIA 意库马涂料展厅|Commercial design |2021
Location: Wuxi,China
Design Time: February.2021
Project Complete: September.2021
Leader designer & Team ：郭恒博/陈凌燕
Area: 226㎡
Photographer: 陈铭
