未来宇宙穿越之径
项目概况Overview
INGROUP为高合HiPhi打造的武汉旗舰体验中心位于天地壹方北馆首层，地理位置优越，与项目周边中高端家庭消费群体定位高度契合。凭借对客户品牌定位与理念的充分理解以及INGROUP二十年的商业零售设计经验，INGROUP将品牌理念中的高度融合又合而不同的哲学理念融入到空间的设计中，作为新世代的高端纯电品牌，空间也延续了高合品牌中包容与发展并存的哲学。
HiPhi is an emerging New Energy Vehicle brand born in China, we are commissioned to upgrade its existing flagship store in Wuhan, which located at the first floor of Horizon XinTiandi, surrounded by a bunch of high-end consumption families. With full understanding of the brand positioning, INGROUP has integrated the philosophy of integration and diversity of HiPhi into the space design.
空间灵感：Future² Concept：Future²
在未来的未来，人类可以自由穿行宇宙，而天际线就是连接宇宙与地球的“时空隧道”， 悬于穹顶的天际线将现实与未来折叠，原点即为现实，而那些目所不及之处被定义为破晓者们的Future²——未来的未来。
The space concept came from the future world, which is also an important concept for its products. In the future, people can travel through the universe freely, and the skyline is the “spatio-temporal tunnel” connecting the universe and the earth, and the car exhibition area as the carrier, we planned a relatively open layout with lighting streamline flow through,solved the L-shape constraints of the sites.
∇ 空间概念手绘©INGROUP
天际线下的黑白世界：现实与未来
Space Organization: Reality and the Future
由代表陆地最强的HiPhi X、来自未来宇宙的HiPhi Z以及天际线Y组成整体空间的三个轴线相互交织，天际线下分割出代表时尚的酷黑空间展示HiPhi X，与银白色代表未来数字生命的GT-HiPhi Z展区，结合如银河般的超大LED曲面屏，带来震撼的未来科技场景感受。
The three axes of the overall space composed of X,Y and Z, which represents the strongest land car- HiPhi X, HiPhi Z from the future universe, and skyline Y is the spatio-temporal tunnel interwoven with X and Y. Divided by the skyline, Cool black modern area will show HiPhi X while the other bright side represents future digital HiPhi Z, combined with super LED on the back bring fantastic shocking scenes from the future.
畅想未来：飞船舷窗Reception Area
在天际线的中间，极具科幻感的月球墙构建了整个体验中心的接待和社交空间，可以在这里畅谈未来。月球型屏幕像飞船舷窗嵌入墙面，放眼望去仿佛置身于太空中，日升月落尽收眼底。
In the middle of the space, the sci-fi wall creates a reception and social area. The moon-shaped screen is embedded into the wall like a porthole of a spaceship, making it seem as if you are in outer space, with sun rising and moon setting in full view.
∇ 社交接待空间灵感概念——飞船舷窗
实用选配区 Accessories Area
在天际线的尾端，亚克力材质撑起的中岛台以及背面选配墙的三角形简洁线条，呈现了空间的未来主义感，与内饰、外饰和轮毂实物的科技感相呼应。
At the end of the center, there’s a middle island made by acrylic, with simple triangular lines of display walls on the back, echoing with the technological feel of the interior & exterior parts and wheel hub.
∇ 选配区设计来源于宇宙概念
数字化体验策略Experience Strategy
以“人的体验”为核心，整合体验式设计理念，建立注重人与人之间的互动感官情感和展览空间。空间中运用数字化表现手法增加多样性互动体验，如LED屏幕可以切换不同的场景，让人更真切地感受到产品的应用场景。同时结合产品及品牌宣传策略，满足场地的多种功能需求。
With “human experience” as the core, we integrated an experiential concept and established the interaction between user’s sensory emotion and the exhibition space. Digital techniques are used to increase the diversity of interactive experience. For example, the LED screen can switch to different scenes. At the same time, combined with product and brand promotion strategies, to meet the various functional needs of the site.
∇ 平面图
项目信息
项目名称：高合HiPhi武汉天地壹方旗舰体验中心
项目地点：武汉市江岸区永和路8号一层商1-47单元
项目规模：360㎡
空间设计：INGROUP
创意总监: Raven Wang
设计总监: 林虹辰
设计团队：李鹏、李丹
完工时间：2022年9月
摄影团队：YUAN STUDIO
Project Name: HiPhi Flagship Store, Wuhan
Project Location: Unit 1-47, First Floor, 8 Yonghe Road, Jiang’An District, Wuhan
Project size: 360 sqm
Space design: INGROUP
Creative Director: Raven Wang
Design Director: Hongchen Lin
Design team: Peng Li, Dan Li
Completion date: September, 2022
Photography team: YUAN STUDIO
