在中国花生之乡莒南县
倾听花生的前世今生
Junan County, the hometown of peanuts in China
Listen to the past and present life of peanuts
【项目简介 Project Introduction】
金胜粮油集团始建于1947年，位列中国花生油加工企业10强，拥有国家发明专利12项。参观考察厨邦酱油博物馆、愉悦居家世博馆后，金胜邀请借光团队设计其花生文化博物馆。
Founded in 1947, Jinsheng Cereals and Oils Group is one of the top 10 peanut oil processing enterprises in China and has 12 national invention patents. After visiting Chubang Soy Sauce Museum and Happy Home World Expo, Jin Sheng invited his team to design his Peanut Culture Museum.
【项目定位 Project Orientation】
以“花生文化”为核心的工业旅游观光工厂。将传统工业与观光旅游有机结合，既结合了产业特性，又能寓教于乐，使传统产业展现新的生机与活力。
Industrial tourism and sightseeing factory with “peanut culture” as the core. The organic combination of traditional industry and sightseeing tourism not only combines the characteristics of the industry, but also combines education with entertainment, so that the traditional industry shows new vitality and vitality.
【项目策展 Project Curator】
1：确立5个功能展馆
2：参观动线规划：空间的合理布局和动线规划，实现游览路线的唯一性。
3：展区功能规划
1： Establish 5 functional exhibition halls
2： Tour route planning: reasonable space layout and route planning to achieve the uniqueness of tour routes.
3： Functional planning of exhibition area
同类博物馆考察，知己知彼。花生文化资料收集、制作工艺梳理，企业访谈等，5个功能展馆的空间平面布局及功能规划逐步展开。
Visit similar museums to know yourself and your enemy. Peanut cultural data collection, production process sorting, enterprise interview, etc. The spatial layout and functional planning of the five functional pavilions are gradually carried out.
空间设计 Space design
【花生小镇 Peanut Town】
以专题电影及宏观规划模型，综合阐述莒南花生种植产业、花生加工产业的综合规模，确立其在世界范围内的地位；详细介绍金胜花生产业链及产业规模，突出金胜在莒南花生产业的地位，在行业内的专家形象。
The comprehensive scale of Junan’s peanut planting industry and peanut processing industry is comprehensively expounded with thematic films and macro planning models to establish its position in the world; The industrial chain and scale of Jinsheng peanut are introduced in detail, highlighting Jinsheng’s position in Junan peanut industry and its expert image in the industry.
下面开始我们的花生文化之旅：
Let’s begin our journey of peanut culture:
【花生文化馆 Peanut Culture Museum】
在人类农耕文明史上，花生以其特有的文化积淀，飘香一个又一个时代。通过农耕时代花生种植的可视化展陈为开端，讲述花生的物种起源与传播。
In the history of human farming civilization, peanuts, with their unique cultural accumulation, have been fragrant from time to time. Starting from the visual exhibition of peanut planting in the agricultural era, the origin and spread of peanut species are described.
质朴自然的材料选择。
Simple and natural material selection.
∇ 视觉导视系统 Visual guidance system
从花生的特性、品类、应用价值及与人的生活等多个角度，通过图像、文字、标本、仿生植物等方式，全面介绍花生物种，以及其在全世界的传播。
From the perspectives of peanut characteristics, categories, application value and human life, this paper comprehensively introduces peanut species and its spread around the world through images, texts, specimens, bionic plants and other ways.
∇ 花生生长日志，从发芽到成熟生长周期的可视化表达
Peanut growth log, visual expression of growth cycle from germination to maturity
∇ 中国国家地理标志产品 China National Geographic Indication Products
位于2F的中心区域的花生温室，现场真实体验鲜活、嫩绿的花生秧在生根发芽长枝叶，使整个空间生机盎然。
The peanut greenhouse located in the central area of 2F is a real experience of fresh and green peanut seedlings taking root and sprouting branches and leaves, making the whole space full of vitality.
场景代入，情景感受，结合山东传统民居和当地老厨房，讲述花生食品与日常人们的烹饪文化。
The scene is replaced by the scene, and the cooking culture of peanut food and daily people is described in combination with Shandong traditional dwellings and local old kitchens.
在不同功能空间，对灯光进行系统控制。明暗、冷暖，散或聚，如同搭建舞台。
新旧对比，传统与现代融合。
Systematically control lights in different functional spaces. Light and dark, cold and warm, scattered or gathered, like building a stage.
The contrast between the old and the new, the integration of tradition and modernity.
∇ 中堂和天井元素的融入 Integration of nave and patio elements
【花生工艺馆 Peanut Craft Hall】
3F.整体强调，专业印象 Overall emphasis, professional impression
系统阐述花生油从传统工艺–现代工艺–金胜工艺的发展历程和工艺展示，通过不同时代的道具及场景营造身临其境的感觉。
This paper systematically expounds the development process and process display of peanut oil from traditional craft — modern craft — Jinsheng craft, and creates an immersive feeling through props and scenes in different times.
∇ 让过去只用于生产的工艺，做成文化的展示
Let the technology that used to be used only for production become a cultural display
获得国家专利的“七星初榨工艺”是本馆重点，通过视觉意象和声光电装置，详细阐明金胜工艺回归传统工艺的技术本质和初衷。
The “Seven Star Primary Pressing Process”, which has won the national patent, is the focus of the museum. Through the visual image and acousto-optic device, the technical essence and original intention of Jinsheng Process to return to the traditional process are expounded in detail.
金胜对健康用油的科普馆：
这里都是油！
从植物油到动物油，到老百姓日常饮食用油搭配，系统阐述怎么用油才健康。
Jinsheng Science Museum for Health Oil:
This is all oil!
From vegetable oil to animal oil, to common people’s daily diet with oil, systematically explain how to use oil to be healthy.
【企业文化馆 Corporate Culture Center】4F
金胜发展历史的时间轴：讲述金胜从解放时期–合作社时期–改制时期的重大事件。
The timeline of Jinsheng’s development history:Tell about the important events of Jin Sheng from the liberation period – the cooperative period – the restructuring period.
∇ 一整墙的老照片，记录当年的芳华An old photo of the whole wall records the youth of the year
从细节中感受企业的文化底蕴及核心竞争力。
Feel the cultural heritage and core competitiveness of the enterprise from the details.
通过对研发、种植、生产、营销、贸易、生物科技、餐饮、物流等全产业链的展示，呈现金胜“花生全产业链体系专家”的形象。
Through the exhibition of the whole industrial chain of R&D, planting, production, marketing, trade, biotechnology, catering, logistics, etc., Jinsheng is presented as an expert in the whole industrial chain system of peanuts.
一条长达几公里的工厂参观长廊，参观者可以看到先进的花生油制作流水线。把工艺、科技、产品和人悄然连接。
The visitors can see the advanced peanut oil production line in a factory visit corridor that is several kilometers long.The process, technology, products and people are quietly connected.
项目信息
项目名称：金胜花生科技产业园之【花生文化博物馆】
项目类型：展馆
项目地址：山东.莒南
博物馆室内：6000㎡
设计单位：珠海借光建筑空间设计有限公司
设计范围：项目策展+室内设计+导视设计
项目策展：2018年12月-2019年03月
设计时间：2019年04月-2019年07月
施工时间：2019年05月-2020年04月
项目甲方：山东金胜粮油食品有限公司
Project name: Jinsheng Peanut Science and Technology Industrial Park [Peanut Culture Museum]
Project type: exhibition hall
Project address: Junan, Shandong
Museum interior: 6000 m2
Designer: Zhuhai Please space design Co., Ltd
Design scope: project planning+interior design+guidance design
Project Curator: December 2018 March 2019
Design time: April 2019 July 2019
Construction time: May 2019 April 2020
Project Party A: Shandong Jinsheng Cereals, Oils and Foodstuffs Co., Ltd
