冰火两重天的潮流餐饮新聚场
A New Gathering Place for Trendy Catering in Collision of Ice & Fire
当千禧一代及Z世代人群逐渐成为中国市场的消费主力，潮流文化也成为年轻人展现自我价值的重要社交货币。很多品牌都试图把握年轻族群消费力的脉搏，在潮流场域中建立与他们的链接。YEAP LAB为FATPHO大發越南粉设计的上海丰盛里店，便是餐饮界潮牌的新玩法。以“冰与火”为概念灵感，打造白天夜晚双重模式下的潮流餐饮新聚场。
As millennials and Generation Z gradually become the main consumers in the Chinese market, pop culture has also become an important social currency for young people to show their self-worth. Many brands are trying to grasp the pulse of young people’s consumption power and build a connection with them in the trendy field. Shanghai Fengshengli store, designed by YEAP LAB for FAT PHO, is a new gameplay for the trendy brand in the catering industry. Inspired by the concept of “ice and fire”, it creates a new gathering place for trendy catering in the dual mode of day and night.
∇ 外立面
坐拥南京西路商圈黄金位的丰盛里，承载着百年文化和旧事。10栋历史风格的建筑群围合出半开放街区和小广场式的空间布局，来自全球各地的时尚潮店纷纷进驻。从早到晚、从餐饮到生活方式，无不散发着独有的海派摩登风情，吸引众多年轻客群打卡、聚餐、社交。
Fengshengli, located at the golden position of the Business District, Nanjing West Road, carries a hundred years of culture and old events. A group of 10 historical style buildings enclose a semi open block and small square style spatial layout, attracting trendy stores from all over the world to settle in. From morning to night, from catering to lifestyle, it exudes a unique modern style of Shanghai, attracting numerous young customers to check in, dine together, and socialize.
∇ 入口
2022年源自澳洲的FATPHO大發越南粉入驻丰盛里。主理人LEON留学海外多年，开放的性格让他吸收了不少年轻潮流的新鲜文化，这与YEAP LAB想要传达的随性设计态度不谋而合。于是，一个嘻哈范十足的潮酷空间呈现在丰盛里的主体建筑中。
In 2022, FAT PHO originating from Australia settled in Fengshengli. The Owner-Principal, LEON, has studied abroad for many years, and his open personality enables him to absorb a lot of fresh culture of young trends, which coincides with the casual design attitude YEAP LAB wants to convey. So, a HipHop style, trendy and cool space is presented in the main building of Fengshengli.
1、消融室内外边界，重塑潮流街区中的餐饮社交
Ablation of indoor and outdoor boundaries, reshaping diningand social interaction in the trendy block
潮粉店紧邻地铁出口，处于商场的沿街位置，店前自带氛围感小广场。在高密度品牌店聚集的环境下，设计师将临街立面敞开，联通内部空间与商业步行街，创造室内室外的无边界感，最大化地纳入自然采光和街边景致，弱化商业空间的单一氛围。
The trendy rice noodles store is close to the subway exit, located along the street of the shopping mall, and has a small square with its atmosphere in front of the store. In the environment of high-density gathering of brand stores, the designer opens the street facade to connect the interior space with the commercial pedestrian street, creating a sense of no boundary between indoor and outdoor, maximizing the inclusion of natural lighting and street view, and weakening the single atmosphere of the commercial space.
∇ 外摆区
悬挑的屋檐以开放的姿态邀请着往来的人潮。两扇窗户折叠上悬，通透的设计贯穿着内外景致，外摆区域与室内就餐区刻意制造出座位的高低差，形成视线的彼此互动。人流在此驻足，联通的气氛引导着食客进入探索。
The cantilevered eaves invite the flow of people in an open manner. The two windows are folded and hung up, with a transparent design that runs through the interior and exterior scenery. The dining areas outside and indoor deliberately create a height difference between seats, forming a mutual interaction between sights. The flow of people stop here, and the atmosphere of connectivity guides diners to step in and explore.
∇ 外立面细节
沿袭建筑外立面清水砖墙中的灰与红，预制的U型水泥砖块凸显出现代的肌理感，马赛克式的拼贴效果提升了细节质感。品牌的LOGO色珊瑚红也自然地融入场景，成为街头一抹耀眼的亮色，稳重与跳脱之间，历史与新生并存 。
Following the gray and red in the plain brick walls of the building’s facade, the prefabricated U-shaped cement bricks highlight the modern texture, and the Mosaic collage effect enhances the texture of details. The brand’s logo color, coral red, is also naturally integrated into the scene, becoming a dazzling bright color on the street. Between stability and detachment, history and rebirth coexist.
外表的雅韵与内里的潮酷达成借景的展示和互动，仿佛连接了两个截然不同的世界。浓郁的街头氛围营造出更加活跃的社交聚场，下班后和同事大快朵颐来一顿，或者在周末晚上和朋友放肆地喝上几轮，这才是新晋潮人最时髦的生活方式。
The elegant charm on the outside and the cool fashion on the inside create a visual display and interaction, as if connecting two completely different worlds. The strong street atmosphere creates a more active social gathering place, where you can enjoy a meal with colleagues after work or a few wild drinks with friends on a weekend night. This is the trendiest lifestyle for the new trendy people.
2、勾兑色彩与材质，营造冰火两重天的昼夜双面孔
Blending colors and materials to create a day and night dual face of fire &ice
∇ 折叠窗联通室内室外
当清晨的第一缕阳光照进砖瓦与悬窗，白天的精致时光也由此开启，周边的白领和青年们享用着嗦粉的偶遇。待夜幕降临，伴着霓虹灯和音乐，对酒精分子的渴望逐渐在躁动的空气中发酵，这里变身潮酷夜生活的根据地。
When the first ray of sunshine shines into the tiles and hung windows in the morning, the exquisite time of the day also starts, and the white-collar workers and young people around enjoy a chance encounter with slurping rice noodles. As night falls, with neon lights and music, a thirst for alcohol is brewing in the restless air, transforming this place into a base for cool nightlife.
餐、酒、烧烤的组合方式，构建了昼夜不间断的休闲场域。越南烧烤与自然酒的绝妙组合，开启潮流人士独一份的Chill Out模式。白天pho晚上酒，冰火两重天。
The combination of meal, wine and barbecue builds a leisure field for day and night, without interruption. The amazing combination of Vietnamese barbecue and natural wine opens up the unique chill out mode for trendsetters. Enjoying pho during the day, drinking at night, the experience is like a collision of ice and fire.
∇ 入口细节
∇ 从室内看向入口
轻抚砖墙，定制灯具塑造出入口处的仪式感。脚步入内，映入眼帘的是贯穿内外的冰与火的视觉反差。不同材质和色彩的运用，调整着用餐体验的感知。红色、银色、灰色互相映衬，珊瑚色的热烈与金属的冰冷、玻璃砖的朦胧形成鲜明对比，营造出轻与重、冷静与激情的空间层次和气质。
The brick walls may be gently caressed when someone passes by, while the custom light fixtures give a sense of ritual at the entrance. Walking inside, what comes into sight is the visual contrast, the collision of ice and fire throughout inside and outside. Our design, using different materials and colors, adjusts the perception of the dining experience. Red, silver, and gray complement each other, creating a stark contrast between the warmth of coral, the coldness of metal and the haziness of glass bricks, and also forming a spatial hierarchy and temperament of light and heavy, calm and passionate.
∇ 悬挂的“冰块”成为视觉中心
天花上悬挂的“冰块”占据了视线焦点。中间发光的体块由双层亚克力制作，透明的外层包裹着高透光的内层，乳白色的光晕层层渗透，减轻了体块带来的分量感。外圈的镜面不锈钢“冰块”表面镀上了纳米膜，防止指纹的出现。
“Ice cubes” hung on the ceiling are the focus of sight. The luminous cubes in the middle are made of double-layer acrylic, with a transparent outer layer wrapped the highly transparent inner layer. The milky white halo penetrates layer by layer, reducing the sense of weight brought by the cubes. The surfaces of “ice cubes” made of mirror stainless steel on the outer ring are coated with a nano-film to prevent the appearance of fingerprints.
∇ 冰块天花与玻璃砖吧台相呼应
吊顶部分的不锈钢模块内嵌入环形灯带，模块化的设计方便后期检修、拆卸，每一个模块都需要开模打样，耗时良久但效果不凡。整个空间的顶部依时变幻着光影，每时每刻折射出不一样的精彩。
The stainless-steel module of the suspended ceiling is embedded in the ring light belt, and the modular design is convenient for later maintenance and disassembly. Each module needs to be molded and sampled, which takes a long time but the results are remarkable. The top of the entire space changes light and shadow according to the time, reflecting different highlights all the time.
3、打磨光色与细节，渲染摩登气质的潮空间
Polish the light colorsand details to render atrendy space with modern temperament
∇ 室内回形布局
室内回形动线保证了空间的高效流转。四周卡座区与散座区相结合，灰与红相间的桌面搭配橙色亚力克折叠椅，轻与重，浓与淡，彼此调和铺排，向外散发出自在随性。
The dynamic line of interior rectangular-ambulatory-plane ensures the efficient circulation of the space. The surrounding booth areas are combined with the scattered seating areas, the gray and red tabletops matched with the orange acrylic folding chairs. Light and heavy, thick and light, are arranged in harmony with each other, and exude random freedom outward.
∇ 双吧台设置
∇ 吧台整合收银区、饮料吧等功能
中心的双条吧台整合收银区、自助饮料吧与茶饮台，打造出火热氛围。增设的DJ台在节日期间营造氛围，兼具展品陈列、等位等功能，向内聚拢人气。
The double stove bar counter in the center integrates the cashier area, self-service beverage bar and tea drinking table, creating a fiery atmosphere in space. A DJ station set up here creates an atmosphere during festival holidays, and also has the functions of exhibits display and waiting, gathering people inward.
∇ 漂浮感吧台
∇ 吧台变身DJ台
悬挑的不锈钢吧台延展了空间的水平视觉，亚克力LOGO灯与玻璃砖的清爽质感打造出轻盈的漂浮感，方圆造型结合的支撑结构闪耀着光晕，呼应着天花的形式。
The cantilevered stainless steel bar counter extends the horizontal vision of the space, while the acrylic logo lights and glass bricks, with refreshing texture, make a lightsome floating feeling. The support structure combined with square and circular shapes shines with a halo, echoing the form of the ceiling.
∇ 从室内看向外摆区
∇ 水泥砖墙搭配东南亚风草帽
墙面延续入口处手工拼接的水泥砖墙，东南亚风格的草帽透出强烈的自然气息，丰富了立面的趣味落点。
The wall continues the hand-spliced cement brick walls at the entrance, and the straw hats of Southeast Asian style exude a strong natural atmosphere, enriching the fun of the facade.
∇ 弧形墙面包围的卡座区
弧形墙面从天顶延展下来，大面积的红色包裹出独立的氛围，与整个空间气质贯穿，构建出块面的交叠。
The curved wall extends down from the zenith, with a large area of red enveloping an independent atmosphere, which runs through the temperament of the entire space, creating an overlap of block surfaces.
∇ 卡座区
天际线灯散射出迷人的光色，Slogan以发光字的形式悬浮在红色背景中。射灯作为主要照明，同时增加局部的氛围感照明，渲染着潮流下的夜色生活。
The skyline lights scatter charming colors of light, and the slogan floats in the red background in the form of glowing words. Spot lights serve as the main lighting, and also increase the local atmosphere lighting, rendering a trendy night life.
∇ 展现冰与火主题的色彩对比
在弄堂建筑与摩天大楼并置而立的底色间，潮粉店的时尚炫酷与一砖一瓦间的风雅，共同融合新与旧，碰撞出矛盾而鲜活的美。
In the background color of lane buildings and skyscrapers juxtaposed, the fashion and cool of the ride noodles store and the elegance of the bricks and tiles combine the new and the old, colliding with the contradictory and fresh beauty.
∇ 从后场区看向室内
白天，享受阳光下嗦粉；夜晚，感受小酌的畅快。自开业以来，FATPHO大發越南粉店像是餐饮界的弄潮儿，以够靓够嗨的腔调，为静安百年地标的潮流街区贡献着白天夜晚的双重面孔。
During the day, enjoy slurping rice noodles under the sun; At night, feel the pleasure of drinking. Since its opening, FAT PHO has become a trendsetter in the catering industry, with a chic and high-spirited tone, contributing a dual face of day and night to the trendy block of Jing’an district, a century old landmark.
在满足全时段的餐食和休闲需求之上，吸引众多潮人、夜猫纷涌而至，伴着霓虹灯、音乐、酒精，上演海派摩登的别致夜生活。
Beyond meeting the needs of dining and leisure in full time, it attracts numerous trendsetters and late sleepers. With neon lights, music and alcohol, it stages a modern and chic nightlife of Shanghai style.
∇ 平面图
项目信息
业主：FAT PHO大發越南粉
项目位置：上海丰盛里
项目面积：160平方米
设计团队：陈思琰，程星，周航
设计时间：2021.04-2021.09
设计内容：室内，道具，软装
施工团队：上海东园建筑装饰有限公司
定制材料商：深圳市外里环保材料科技有限公司
空间摄影：朱润资
动画：SpyZd
Project Client: FAT PHO
Project Location: Shanghai Fengshenli
Project Area: 160 square meters
Design Team: Chen Siyan, Cheng Xing, Zhou hang
Design & Completion Period: 2021.04-2021.09
Design Scope: Interior, Demonstration, Decoration Design
Construction Team: Shanghai Dongyuan Construction & Decoration Engineering Co.,Ltd.
Customized Material Supplier: Waili Environmental Protection Technology of Shenzhen Co., Ltd
Photography Credit: Zhu Runzi AP:SpyZd
