记录
Record
项目位于崂山仰口景区收费站,场地拥有天然景观优势衔接山海,西侧紧贴一片松林,东侧是一片原始的礁石海滩。我们受委托对项目中的室外场地及建筑外立面、餐厅部分以及客房局部进行改造设计。在项目沟通和设计阶段设计师与业主围绕“后设计阶段的产品营销与项目打造之间的关系”这一主题展开,委托方期望得到一处具有强烈识别度的餐饮空间,同时提供入住以及弹性的业态植入,为后期业态的扩展提供可能。
The project is located at the entrance to the Yangkou Scenic Area in Laoshan, with natural landscape advantages connecting the mountains and the sea. On the west side, there is a pine forest, and on the east side, there is a pristine rocky beach. We were commissioned to redesign the outdoor spaces, building facades, restaurant, and some guest rooms. During the communication and design phase, the designer and the client discussed the relationship between product marketing in the later design stages and project development. The client expects to have a highly recognizable dining space while also providing flexibility for future business formats, allowing for possible expansion.
我们在零碎的现状环境中,设置了一处长方体作为入口,模拟了山石的陡峭,营造一种石破天惊的气势。同时入口斜向45°开向西侧山峰以及主要的人流方向,后期运营中证明了这一策略的显著成绩——成为场地周边乃至周围的的流量核心。
We set up a rectangular structure as an entrance in the fragmented current environment, simulating the steepness of the mountain rocks and creating a breathtaking momentum. At the same time, the entrance is slanted at a 45° angle towards the western peak and the main flow of people, and it has been proven in later operations to have achieved significant results – becoming the core of traffic around and beyond the site.
体验核心
Experience core
设计不是简单的材质呈现,项目从场地重构到结构加固再到空间的再梳理,从植被的选品到客耗品的选样,我们与经营者对里予这一新的品牌做客户体验方面的细化与延伸。
Design is not simply about presenting materials. The project involves restructuring the site, reinforcing the structure, and reorganizing the space. From selecting vegetation to selecting consumer goods, we work closely with the operators to refine and extend the customer experience of this new brand.
空间的情感属性
Emotional attributes of space
我们在设计中尤其重视材质和空间的材质情感属性,相对自然的材质更容易引起情绪的安定。模拟黄土材质的质感涂料,皲裂的原木和原始的石块,以及烧杉板水洗石等自然元素,每一种材质的选择和工艺表达都代表了一种情绪,或宁静或沉浸。我们从视觉到感知等各个细节中匹配顾客的情绪需求。
We particularly emphasize the emotional attributes of materials and space in our design, and relatively natural materials are more likely to evoke emotional stability. Textured coatings that simulate the texture of loess, weathered original wood and primitive stone, as well as natural elements such as burnt cedar board and washed stone, each material selection and craftsmanship represents an emotion, whether it be tranquility or immersion. We match the emotional needs of our customers in every detail, from visual to perceptual aspects.
∇ 右图:墙面细节:隔绝嘈杂环境,光的重新塑造
Wall details: Isolate noisy environment, reshape light
∇ 吧台细节 Bar counter details
∇ 连接客房和室外的通道
Connecting passageway between the guest rooms and the outdoors.
尾声
Epilogue
人文空间的自然关注度是我们思考该空间产品的首要角度,因由日升月沉,环境周遭所映射的居所更是性灵契合的。并结合我们的意识形态以及对商业环境的理解,建构一处符合前期设定以及商业利益的空间视觉产品。
始于感性,回归理性,达到一种自然视角的平衡。
The natural concern for the humanistic space is the primary aspect for us to consider when designing the space products, as the dwelling reflected by the surrounding environment is in harmony with the spirit due to the rising and setting of the sun. Furthermore, we integrate our ideology and understanding of the business environment to construct a space visual product that meets the preliminary settings and commercial interests.
Starting from sensibility, returning to rationality, and achieving a balance of natural perspective.
∇ 平面图
项目信息
项目名称:里予SOCIAL餐厅
项目设计:WII ARCHITECTS
完成年份:2023
设计团队:主创设计师:张舒维
设计团队:段秀爽 刘洪深 欧阳海 杨锦迪 吕文文
项目地址:青岛
建筑面积:450㎡
摄影版权:刘南南
客户:本原文旅有限公司
品牌:里予
材料:石材 涂料 木材 玻璃 金属