艾舍尔设计 | 绫致时装杭州直播空间-设计风向

以社交场景为驱动力，艾舍尔设计打造绫致时装杭州直播空间

BESTSELLER HANGZHOU LIVE STREAM SPACE by A3 VISION

绫致时装杭州直播空间位于浙江杭州滨江的一个双碳技术科创园区内，由两幢三层的裙楼组成，拥有面向街区和内院的三面落地玻璃，明亮通透，且每层均有露台，呈现向城市开放的特征。

Bestseller Hangzhou Live Stream Space, located in a dual-carbon technology science park in Binjiang, Hangzhou, Zhejiang Province, consists of two three-story podiums with three sides of floor-to-ceiling glazing facing the neighborhood and the inner courtyard, making it bright and airy and with terraces on each floor, the character of being open to the city is presented.

A3 VISION 艾舍尔设计回应绫致时装提出的“打破传统型办公模式、注重员工体验”诉求，双方共同创造一个面向未来，促进团队协作，以幸福体验为驱动力的工作场所。

A3 VISION was designed to meet Bestseller’s demand to break away from the traditional office model and emphasize the employee experience, and the two parties worked together to create a future-oriented workplace that fosters teamwork and demonstrates that well-being is the driving force behind the workplace experience.

∇ 设计概念 © A3 VISION 艾舍尔设计

Design concept © A3 VISION

∇ © Schranimage

∇ 从街区看向建筑 © Schranimage

Looking from the street © Schranimage

∇ 主入口 © Schranimage

Entrance © Schranimage

∇ © Schranimage

01交通动线

Circulation

原本两个独立的单元互不相通，在空间使用上非常不便利，在规划楼层动线时，首先将两幢楼打通，在水平交通上建立了连接，再与垂直的电梯、步行楼梯构成立体交通网格，让各楼层之间的协作变得更通畅，促进团队和跨团队协作。

Two separate units were not connected to each other, resulting in a very inconvenient use of space. Now, when planning the floor dynamics, the two buildings are first opened up to create a connection in horizontal transportation, and then with vertical elevators and walking stairs to form a three-dimensional transportation grid, which enables collaboration between floors to become smoother, and the same time facilitates team and cross-team collaboration.

∇ 交通动线 © A3 VISION 艾舍尔设计

Traffic flow © A3 VISION

∇ 水平动线，通道 © Schranimage

Horizontal dynamic line, passage © Schranimage

∇ 水平动线，走廊 © Schranimage

Horizontal dynamic line, Corridor © Schranimage

∇ 垂直动线，电梯 © Schranimage

Vertical dynamic line, elevator © Schranimage

∇ 垂直动线，楼梯 © Schranimage

Vertical dynamic line, staircase © Schranimage

02直播间

Live streaming rooms

每层的直播间分布在楼层的角落和边缘，其他协同业务位于楼层中心视线最佳位置。直播间以一个个独立的盒子来呈现，外部由U型发光玻璃、氧化铝、木三种不同的材质组成，在整个空间内表现得醒目且不单调。直播间面向街道的立面以发光玻璃呈现，在视觉上保持项目整体的开放与透明性。

Live streaming rooms are located at the corners and edges of each floor, with other collaborative operations optimally located at the center of the floor. The appearance of rooms are presented as freestanding boxes, and their exteriors are composed of three different materials – U-shaped luminous glass, oxidized aluminum, and wood – that stand out and are not monotonous throughout the space. The side of the booth facing the street is made of luminous glass to keep the project visually open and transparent.

∇ 轴测图 © A3 VISION 艾舍尔设计

Axonometric drawing © A3 VISION

∇ 直播间材质示意图 © A3 VISION 艾舍尔设计

Material schematic diagram of the live room © A3 VISION

∇ 办公区与发光玻璃盒子直播间 © Schranimage

Office area and luminous glass box live streaming room © Schranimage

∇ 办公区与木盒子直播间 © Schranimage

Office area and wooden box live streaming room © Schranimage

∇ © Schranimage

∇ 直播间内部 © Schranimage

Interior of the live streaming room © Schranimage

03混合工作模式

Hybrid working mode

新工作场所可容纳约200名员工，采用工作区、茶水区和休息区混合布局模式，动态的工作环境为员工提供了各种灵活的办公形态，使员工能够创造性地、流畅地工作。直播间和会议室因为工作性质需要独立外，其他均为开放式空间，这样的设计除了提升沟通效率外，也能将更多的空间释放出来提升工作的舒适度，成为一个引人入胜的空间，塑造未来理想的工作环境。

The new workplace can accommodate approximately 200 employees and is a mix of work, refreshment, and breakout areas. The dynamic work environment provides employees with a variety of flexible work formats, which enables them to work creatively and fluidly. The live room and meeting room are all open spaces except for the need to be independent due to the nature of the work. In addition to enhancing communication efficiency, this design, at the same time, frees up more space to enhance the comfort of the workplace, and endeavors to become an intriguing space that shapes the ideal working environment in the future.

∇ 会议室 © Schranimage

Meeting room © Schranimage

∇ 办公区与茶水区结合的空间 © Schranimage

Space combining office area and coffee area © Schranimage

∇ © Schranimage

∇ 邻窗的空间 © Schranimage

Lounge space next to the window © Schranimage

∇ 邻窗的休息区 © Schranimage

Lounge space next to the window © Schranimage

1F入口取消了传统的接待台和访客等候区，设计成开放式的茶水区，让整个氛围更加轻松与自在。3F咖啡混合办公区非常具有视觉美感，纯黑色系的木质咖啡桌椅，与冰雕一般的磨砂树脂玻璃格栅天花结合，营造出一种轻盈冷静的美感，多元的座位组合模式，满足各种社交活动和工作场景需求。与我们习惯的典型企业办公室美学不同，促进幸福感的活动是员工体验不可或缺的一部分。

The traditional reception desk and visitor waiting area at the entrance of 1F has been canceled and designed as an open tea area, which makes the whole atmosphere more relaxing and comfortable. 3F Coffee Mixed Office Area is very visually beautiful, with pure black wooden coffee tables and chairs, combined with the frosted Plexiglas grille ceiling like an ice sculpture, to create a light and calm sense of aesthetics, and diversified seating combinations to meet the needs of various social activities and work scenarios. The multiple seating combinations meet the needs of various social activities and work scenarios. These designs are a departure from the typical corporate office aesthetics we are accustomed to, and these activities that promote a sense of well-being are an integral part of the employee experience.

04自由组合的工作站模块

Freely combination of workstations

为了满足绫致时装的工作文化和实际运营需求，A3 VISION 艾舍尔设计为此项目设计了梯形工作站模块，可以根据需要自由组合出不同的形态，以满足各种协同办公的需求。

A3 VISION created a trapezoidal workstation module for this project to meet Bestseller’s work culture and operational needs, not only in terms of its ability to be freely configured as needed but also in terms of its ability to accommodate a wide range of coworking needs.

项目信息

项目名称：绫致时装杭州直播空间
项目地点：浙江省杭州市滨江区聚业路兴耀科创城V5+V6
项目时间：2023年
项目业主：绫致时装（天津）有限公司
项目内容：室内
建筑面积：33,00平方米
设计公司：A3 VISION 艾舍尔设计
创意总监：王志峰
执行总监：范进
设计团队：谢佳秀、易媛、丁愈杰、孙韬、朱兴平
合作设计：Bestseller
合作设计团队：朱顺麒（负责人）、程金锋、刘斯滕、李爽
主要材料：氧化铝板、U型玻璃、橡木、水磨石
家具品牌：HAY、&Tradition、FLOKK
灯光顾问：彩曦照明设计（上海）有限公司
施工总包：北京格林贝斯装饰工程有限公司
摄影摄像：是然建筑摄影Schranimage

Name: Bestseller Hangzhou Live Stream Space
Address: Xingyao Science and Innovation City V5+V6, Juye Road, Binjiang District, Hangzhou, Zhejiang, China
Project Period: 2023
Client: Bestseller
Design Scope: Indoor
Building Area: 33,00 square meters
Design Firm: A3 VISION
Creative Director: Wang Zhifeng
Executive Director: Fan Jin
Design Team: Xie Jiaxiu, Yi Yuan, Ding Yujie, Sun Tao, Zhu Xingping
Co-designer: Bestseller
Co-design Team: Zhu Shunqi (Principal), Cheng Jinfeng, Liu Siteng, Li Shuang
Main Materials: Aluminum oxide plate, U-shaped glass, oak, terrazzo
Furniture Brand: HAY, &Tradition, FLOKK
Lighting Consultant: Caixi Lighting Design Shanghai Co., Ltd.
Construction General Contractor: Beijing Greenspace Construction & Design Co., Ltd.
Photography: Schranimage