止向设计 | 长沙ENC买手店

结构的边界与感知

我对混凝土有着独有的偏爱

他象征着一整个世纪建造技术的进步

如大象般温柔而健壮，如磐石般恒久，如石砖般谦卑。

——卡洛斯·维拉纽瓦

I have a particular preference for concrete

It symbolizes a century of technological progress in construction

As gentle and strong as an elephant, as persistent as a rock, as humble as a brick.

—— Carlos Villanueva

在信息多元化的时代，消费者不再寻求产品本身的单一表象，更希望从沉浸式体验与情感共鸣中，寻找到价值认同感。时装买手店作为灵感美学的集合地，通过塑造空间场域的感知力量，将敏锐的时尚嗅觉与质感的生活方式凝为实体，去精准表达品牌调性。

In the era of information diversification, consumers no longer seek a single representation of the product itself, but prefer to find a sense of value from immersive experience and emotional resonance. As a collection of inspirations and aesthetics, fashion buyers store condenses a keen sense of fashion smell and a textured lifestyle into a solid entity by shaping the perceptual power of the space field and accurately expressing the tonality of the brand.

ENC创立于2007年，原名‘’车厘子‘’，坐落于长沙，聚集了IMMI,Pushbutton,fafamoon,ICE DUST等多元化与高品质并存的服装与配饰。

设计着力打破陈旧的商业语言，汲取产品基因中的设计语言，深度思考空间中关于功能需求、物质形态与场景体验的多元可能。设计回归建筑手法的内在结构展现，平衡不同材质、色泽、肌理的张弛感，重塑与客群更深入且持续的情感链接，打造具有复合功能与内容力的品牌场域。

ENC was founded in 2007, formerly known as “CHERRY”, is located in Changsha, gathered the IMMI, Pushbutton, fafamoon, ICE DUST etc, and high quality clothing and accessories.The design focuses on breaking the old business language, absorbing the design language in the product gene, and deeply thinking about the multiple possibilities of functional requirements, material form and scene experience in the space.The design returns to the internal structural display of architectural techniques, balances the relaxation of different materials, colors and textures, reshapes deeper and continuous emotional links with customers, and creates a brand field with composite functions and content.

∇ 项目改造前

本案联动两层立面与室内的整体改造，将朝向街道的墙体替换成通透落地窗，构建轻盈骨架，实现内外景观连贯互通。同时最大化捕捉路边行人的动态视角，凸显品牌标识，无形中与潜在客群产生互动。

This case links the overall transformation of the two-story facade and the interior, replacing the wall facing the street with a transparent floor-to-ceiling window, constructing a light skeleton, and realizing the coherence and interflow of the internal and external landscape.At the same time, it maximizes the dynamic perspective of roadside pedestrians, highlights the brand identity, and invisibly interacts with potential customers.

01ORDER AND RELEAS

秩序与释放

设计在品牌基因的解读中，汲取时尚、先锋、松弛感的当代女性特征，采用温润木作包裹纯粹的肌理，黑色大理石秩序穿透，不失个性神秘。一层入门挑空，厚重的内建筑结构与高挑的立面纵深形成视觉张力，释放体量的拉伸。入口长廊分别向左右两侧穿梭，牵引访客随动线游观入里。

In the interpretation of the brand gene, the design absorbs the contemporary female characteristics of fashion, pioneer and relaxation. The warm wood is used to wrap the pure texture, and the black marble order penetrates, without losing the personality mystery.The entrance of the first floor is lifted, and the heavy internal building structure and the height of the facade form visual tension, releasing the stretching of the volume. The entrance corridor shuttles to the left and right sides respectively, and draws visitors to swim along the moving line.