本案是Unknowndesign为HOOKA品牌打造的第二家美发空间，项目坐落于浙江嘉兴普民路与文贤路交汇的街区转角，场地前身为售楼部。灵感汲取自理发器械的工业特质，我们希望将这种精确且系统化的属性融入设计，空间采用低饱和度材料、简洁纯粹的线条及几何形态，结合富有光泽的金属元素，塑造出工业机能的整体氛围，强化品牌的专业形象。
This is Unknowndesign’s second hairdressing space for the HOOKA brand, located on the corner of Pumin Road and Wenxian Road in Jiaxing, Zhejiang Province, where the former sales office was located.
Inspired by the industrial nature of barber equipment, we wanted to incorporate this precise and systematic attribute into the design, using low saturation materials, clean and pure lines and geometric forms, combined with glossy metal elements, to create an overall atmosphere of industrial functionality and to strengthen the brand’s professional image.
入口立面上因不可抗因素，保持视觉透视性，采用了实验室风格（Laboratory Style）的透明设计理念，强调空间的功能主义和技术感，并通过“可视化”的形式使室内的机械结构与功能划分直接与外部环境发生互动，增强了空间的视觉透视性。并通过玻璃材质的通透性，强调了建筑的开放性与流动性，打破传统空间的边界感。
On the entrance façade, the visual perspective is maintained due to irresistible factors, and the transparent design concept of Laboratory Style is adopted to emphasise the functionalism and technicality of the space, and to enhance the visual perspective of the space by making the mechanical structure and functional division of the interior interact directly with the external environment through the form of ‘visualisation’. Through the form of ‘visualisation’, the mechanical structure and functional division of the interior interact directly with the external environment, enhancing the visual perspective of the space. Through the transparency of the glass material, the openness and mobility of the building is emphasised, breaking the traditional sense of spatial boundaries.
传统店招的创新转换
Innovative conversion of traditional store signs
设计灵感来源于老式三色理发灯的旋转动态，赋予这一传统元素全新的表现形式。旋转的动态被抽象化并简化为二维波纹图案，这种图形语言使传统的机械动态表现呈现出极简主义的视觉风格。通过将这一图案进一步转化为具有三维空间感的导视系统。
The design is inspired by the rotating dynamics of the old tricolor barber lamp, giving this traditional element a new form of expression. The rotating motion is abstracted and simplified into a two-dimensional ripple pattern, a graphic language that gives the traditional mechanical motion a minimalist visual style. By further transforming this pattern into a three-dimensional spatial sense of the guidance system.
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