澁澤龍彦在随笔《石の夢》中写道:“石は源泉への回顧を表すシンボルではなかろうか”
“石,难道不是对于溯源的象征吗?”
Tatsuhiko Sozawa wrote in his essay “Dream of Stone”, ‘Isn’t the stone a symbol of reminiscence to the source?’
对于空间的塑造灵感,是否也可以回归最朴实的源头,从中捕捉到接近原初的喜悦,是我们设计之初的自问。以雕刻师的角度改变空间,创造让人感知到生命力的表现,是本次设计的切入点与目标。
When it comes to inspiration for shaping the space, can we return to the most simple source and capture the joy close to the original? This is the question we asked ourselves at the beginning of the design. Therefore, changing the space from the perspective of a sculptor and creating a performance that makes people feel the vitality is the starting point and goal of this design.
空间的品格和温度已成为品牌体验的重要连接点。BON.APPETIT(简称BA)
The quality and temperature of the space have become important connecting points for brand experience. BON.APPETIT (abbreviated to BA)
作为一家有独特理念的烘焙品牌,提出了“面包有生命”的品牌理念,亦是深具哲思的坦诚宣言。这一点也使得品牌从产品到空间都不断追溯着源头所带来的灵感,并持续创造新的可能。
As a baking brand with a unique concept, BA has put forward the brand concept of “bread has life”, which is also a frank declaration with deep philosophical thinking. Additionally, this also enables the brand to constantly trace the inspiration brought by the source from products to spaces, and continue to create new possibilities.
01.溯源 / 问石初探
Tracing the origin/ A Preliminary Study on the Stone
首先将整个空间作为一块原石进行审视,石头本身是粗粝的原生的,然而世间却不会有同一块一样的石头存在。空间本身也具备这样的可能性,经过设计的塑造,也会传递出独一无二的气息与品格。选择以石为题也顺应着品牌对于“自然本真”的味觉追求,空间感连接着BA品牌的纯粹理念。
Firstly, the entire space is examined as a piece of raw stone. The stone itself is rough and original, but there is no two identical stones in the world. Secondly, the space itself also has such possibilities, and after being shaped by design, it will also convey a unique atmosphere and character. Thus, the choice of stone as the theme conforms to the brand’s pursuit of “natural authenticity”, and the sense of space is also connected to BA’s pure concept.
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