In order to be irreplaceable, one must always be different.
——Coco Chanel
溯源
Traceability
不渡一川前身红番茄成立于1996年，是湖州首家聚焦全球设计师品牌的集合店，也是专业设计师配饰买手店。
Founded in 1996, the predecessor of Budu Yichuan, Red Tomato, is the first collection store in Huzhou focusing on global designer brands, as well as a professional designer accessories buyer store.
设计之初设计师与买手店主理人经过多个日夜的碰撞后提炼出了此次设计的精神内核，以追求自然舒适，追寻自我，崇尚个性率真为品牌核心价值观，倡导女性找寻自身穿衣风格，并期望每一位进店的消费者都有一些不期而遇的美的感知。
At the beginning of the design, the designer and the owner of the boutique refined the spiritual core of the design after many days and nights of collision, with the pursuit of natural comfort, the pursuit of self, advocating individuality and honesty as the core values of the brand, advocating women to find their own dressing style, and expecting every consumer to have some unexpected perception of beauty.
故引用《颂古三十一首》中“两岸断桥人不渡，一川疏影横斜阳。”一句词作为名字由来的起始，取名“不渡一川”，希望将这个空间作为载体，在不断变化的世界里，与人们共同寻找独特的自我风格，带来不止追逐潮流与奢侈而又有独立的审美和艺术态度。
Therefore, it is quoted from “Thirty-one Songs of Ancient Times” that “people do not cross the broken bridge on both sides of the strait, and the shadow of a river is sparse and the sun is slanting.” As the beginning of the origin of the name, the name “Budu Yichuan” hopes to use this space as a carrier to find a unique self-style with people in the ever-changing world, bringing not only chasing trends and luxury, but also having an independent aesthetic and artistic attitude.
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