多元杂糅的自然空间
Multi-mixed natural space
空间是品牌理念与价值呈现的重要载体,在此案中,Informal异规设计重新构思了品牌与空间的融合关系,整合了品牌整体设计语言,并通过空间的媒介作用,向消费者更好的传达品牌理念。
Space is an important carrier for presenting brand concepts and values. In this case, Informal Design reconceived the integration relationship between brand and space, integrated the overall brand design language, and better conveyed the brand concept to consumers through the spatial medium effect.
01 从衣集声 自然融洽
Voices from Clothing: Natural Harmony
杂ZA是一个融合了当代设计与东方美学的服装买手品牌空间,品牌致力于探索人与服饰两者间的平衡关系,集结经得起时间考验的“经典之物”,从一团杂线、一簇火苗、一股力量,诠释和把握事物的本质和规律。
Za is a clothing buyers’ brand space integrating contemporary design and oriental aesthetics. The brand is devoted to exploring the balance relationship between people and clothing, gathering “classic things” that can stand the test of time. The essence and law of things can be interpreted and grasped from a mass of mixed threads, a cluster of flames and a burst of force.
杂的本义指以各种彩色搭配制作服饰,引申指参和、混合。服装,是流动的建筑,杂ZA的空间设计也是一种超越形式本身的理念重构,通过自然的材料和深层的表达使人们能够真正的“进入”空间,挖掘形式之外的美学体验,人文表达与时间沉淀出在这里交织,以质朴的方式融合东方美学与现代审美。
The original meaning of Za refers to the production of clothing with various colors, and by extension refers to the combination and mixing. Clothing is a flowing architecture, and the space design of Za is also a concept re-construction beyond the form itself. People can truly “enter” the space and explore aesthetic experience beyond the form through natural materials and deep expression. Humanistic expression and time precipitation are interwoven here, and oriental aesthetics and modern aesthetics are integrated in a simple way.
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