在长沙这座充满活力的城市，快节奏的生活成为常态，人们在忙碌中愈发渴望松弛和宁静。
In Changsha, a vibrant city, fast-paced life is the norm. People increasingly crave relaxation and peace in their busyness.
作为湖南最有人气的烘焙品牌，罗森尼娜也在通过探索品牌的创新来应对新的消费趋势。谜舍设计受到委托，负责操刀设计罗森尼娜最新策划的概念店「罗森尼娜生活家NaNa」。
As the most popular bakery brand in Hunan, LSENna is also responding to new consumer trends by exploring brand innovation. Nazodesign was commissioned to design LSENna’s latest concept store ” NaNa”.
公园感 In the park
常规的罗森尼娜门店多聚焦面包销售效率，而罗森尼娜生活家则以 “慢” 为核心，将打造舒适惬意的休闲环境作为首要策略。我们围绕这样的定位提出了“公园感”的设计概念。
Regularly LSENna stores focus on the efficiency of bread sales, while NaNa is “slow life” as the core, and will create a comfortable leisure environment as the primary strategy. Based on this orientation, we proposed the design concept of “in the park”.
∇ 平面图
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