“我们对西兰卡普和土家族文化的了解极其有限，对纹样的认识也是模糊的
你要了解这些东西原本的出处和意义，然后再去利用。”
“Our understanding of Xilan Kapu and Tujia culture is quite limited.Our perception of its patterns remains vague.To truly appreciate these elements, one must first explore their origins and meanings—only then can they be meaningfully applied.”
2024年秋，乖幺妹西兰卡普旗舰店面向参观者开放。从项目定位、资料整理到展陈逻辑、内容设定、展区设计、平面与标识，风合睦晨历时十几个月，在浩繁的细节工作中一点点深入西兰卡普的经纬中。
In the autumn of 2024, the Guaiyaomei Xilan Kapu flagship store welcomed visitors. From project positioning, data organization, exhibition logic, content setting, exhibition area design, to graphics and signage, YI+MU spent over several months meticulously diving into the intricacies of Xilan Kapu’scultural threads, refining every detail.
不止于文化价值
Beyond Cultural Value
伴随着对土家织锦非遗文化、新型商业空间、现代生活这三个要素的理解和探索，并结合场地特征与空间属性，以产品为核心的两层空间呈现土家织锦对当下城市生活的介入和理解，也一并激活了这项非遗文化的市场活力。
Accompanied by an exploration of the Tujia Brocade intangible cultural heritage, new commercial spaces, and modern living, and in alignment with the site characteristics and spatial attributes, the two-story space centers around products to showcase how Tujia Brocade integrates with and interprets contemporary urban life, while also activating the market vitality of this intangible cultural heritage.
风合睦晨创造出一个沉浸式的游园体验，从展示到售卖，人们将看到传统技艺与个体生活之间可能发生的连接并渴望拥抱它，将观览转化为购买力和传播力。更重要的是，西兰卡普背后的织女和企业得以切实地延续这项技艺的生命，这使得土家织锦博物馆也拥有了文化价值之外的多重意义。
YI+MU has created an immersive, garden-like experience that guides visitors from observation to purchase. Here, they discover the potential connections between traditional craftsmanship and contemporary life, inspiring a desire to embrace these elements. This transforms their visit into both purchasing power and cultural influence. Furthermore, the weavers and enterprises behind Xilan Kapu can sustainably preserve this craft, endowing the Tujia Brocade Museum with deeper significance that goes beyond cultural value alone.
现代性演绎
A Modern Interpretation
旗舰店简洁开阔的当代体验将观览情绪变得愉悦舒朗。
The flagship store’s sleek, open, and contemporary design fosters an atmosphere of ease and delight.
白色陈列架以黑色框线勾勒，如商业街通明的橱窗立面。从不同的角度观看，挑空立面与一层陈列区形成巧妙的穿插关系，商业街区的构成感使整个空间生态生动活跃。
White display shelves, framed in black, resemble the illuminated storefronts of a bustling commercial street. Viewed from various angles, the open facades and first-floor display area create a dynamic interplay of spaces, capturing the lively essence of an urban district.
此处内容需要权限查看
