HAY的第一家美国店在波特兰开张-设计风向

丹麦设计品牌Hay本月初在北美推出专门的电子商务平台之后，在北美开设了首家实体店。该品牌于2002年由Rolf Hay和Mette Hay创立，目前正通过实体零售和在线零售向北美市场扩张。Rolf Hay在一份声明中说:“波特兰商店的开张代表了我们激动人心旅程的第一步。”

Danish design brand Hay has opened its first brick-and-mortar store in North America, hot on the heels of the dedicated e-commerce platform for the region it launched earlier this month.Founded by Rolf and Mette Hay in 2002, the brand is expanding into the the North American market with both physical and online retail. “The opening of the Portland store represents the first step in an exciting journey for us,” said Rolf Hay in a statement.

HAY波特兰店位于该地区典型的工业风格的建筑中，外墙是经典的黑白配，白色砖和黑框窗户。该品牌的标识以粗体黑色字体装饰砖墙，并以白色玻璃窗显示。

Set in an industrial-style building typical to the area, Hay Portland has a monochrome exterior of painted white brick and black-framed windows. The brand’s logo adorns the brickwork in bold black lettering, and is displayed on a portion of glazing in white.

在316平方米的店铺内，Hay旨在营造一种家庭氛围，以展示其家具、纺织品、厨具和家庭配件。开放式的空间采用了“家”的概念，包括设计成厨房、餐厅和办公室的区域。裸露的未粉刷的砖墙、风化的木梁、柱子和混凝土地板与色彩鲜艳的产品形成了对比。不同空间之间的隔断由HAY的网格New Order（由Stefan Diez设计）货架和存储系统提供，货架上陈列着各种各样的椅子、杯子、餐具和一堆堆靠垫。

Inside the 3,400-square-feet (316-square-metre) shop, Hay aimed to create a homey atmosphere to display its array of furniture, textiles, kitchenware and home accessories. The open-plan space is styled with a range home-style set-ups, including areas designed to evoke a kitchen, a dining room and an office. Exposed un-painted brick walls, weathered wooden beams and columns and concrete flooring provide a contrast to the colourful products.Partitions between these different spaces are provided by Hay’s gridded New Order shelving and storage system, which the brand created with designer Stefan Diez. A variety of chairs, cups, cutlery and stacks of cushions are showcased on the shelves.