Sonos在伦敦开设其欧洲第一家全球零售体验店-设计风向

Sonos选择伦敦的Seven Dials商业区作为其在欧洲第一家零售店的落脚点，以庆祝这座城市多元化的音乐和艺术氛围。在这个融合了文化和商业的欧盟概念店里，人们聚在一起听音乐，参加各种文化活动。全球零售体验店Sonos的总经理Whitney Walker解释说：“我们有仔细考虑如何通过策展把音乐带进他们的家庭环境中，并在概念店使用它达到向伟大的伦敦城市和伦敦文化致敬的目的，我们出生在这里，也希望来自世界的人们可以喜欢上伦敦文化。”

Sonos chose London’s Seven Dials as its first retail location in Europe to celebrate the city’s multicultural music and art scene. In this EU concept store that blends culture and commerce, people are encouraged to get together, listen to music, and participate in a variety of cultural events. Whitney Walker, General Manager of the Global Retail Experience for Sonos explains “We have carefully considered how people bring music into their home environment through curation, and used it within the concept store to pay homage to the great city of London and the culture that was born here and continues to inspire the world.”

为了创建这个混合空间，Bergmeyer召集了来自海外的合作团队，通过国际上的合作实现我们概念店的雏形设计。伦敦Sonos的每个房间都被设计成一个拥有着最佳音响环境的个人体验区。采用最新的声学技术，使得声板巧妙无缝地融入到空间，为客户提供了绝佳的体验。进入该空间的游客可以在两个音乐体验室之间享受音乐。Camille Walala和Neil Raitt这两位伦敦艺术家为每个试听室设计了与众不同风格，他们是众多艺术家中将作品展示在店内的第一人。

To create this hybrid space, Bergmeyer assembled a team of overseas partners to collaborate on implementing our prototype design internationally. Each room in Sonos London is designed as an individual experience with an optimized sound environment. Incorporating the latest acoustical technologies, acoustic panels are blended seamlessly into the space. Visitors to the space can stream their music choices between two “listening rooms” that replicate an in-home experience. Two London-based artists, Camille Walala and Neil Raitt, contributed their signature styles to each listening room as the first of many artists whose work will be featured in the store.

这家伦敦商店成功地成为音乐爱好者和艺术爱好者的聚集地。Walker说：“整个商店的体验都是建立在一个非常舒适和鼓舞人心的环境中。我们觉得很自豪可以在伦敦开设第一家欧洲概念店，为音乐迷提供了一个专门的音乐空间，让他们可以创作、交流并最终发现可以大声听音乐的最佳方式。”该店的开幕展邀请了摇滚和文化偶像David Bowie，他是一位在音乐，摄影和艺术作品上有极大造诣的传奇明星。

The London store succeeds as a destination for music fans and art enthusiasts. “The entire store experience is based on the idea of being in a really comfortable and inspiring environment,” says Walker. “We’re proud to be opening our first European concept store in London, providing a dedicated space for music fans to create, connect and ultimately discover the best ways to listen to music out loud.” The store’s inaugural exhibition was a celebration of rock and cultural icon David Bowie; featuring music, photography and artwork about the legendary Starman.

伦敦零售店比其它零售店领先一步，旨在启发顾客的灵感，并将他们喜爱的音乐与这座在世界上留下不可磨灭印记的城市联系起来。在他们成功的背后，Sonos的全球扩张战略仍在继续。

Staying a step ahead of the normal expectations of a retail store, the London location aims to inspire and connect its guests to music they love and a city that has left an indelible mark on the world. With success behind them, Sonos’ global expansion strategy continues.